<&be> Matte Texture Highlighter New Release

Hair and makeup artist Yusuke Kawakita's <&be> is launching its first-ever matte powder highlighter, "&be Matte Highlighter," and new shades "Soft Pink" and "Soft Beige" for the popular lipstick "&be Sheer Lip" on July 15, 2026 (Wed.). Additionally, a lighter-finish "&be Ten Concealer Light" will be available in limited quantities from the popular concealer palette. Furthermore, on the same day, "Cherry Pink" from the limited-edition "&be Cream Cheek" released in February 2026 will become a permanent item, and "&be UV Primer Rich Moist Cool Type" will be re-released in limited quantities.

The ultimate matte highlighter, achieved through a commitment to "dewy skin."

<&be> introduces its first-ever matte powder highlighter, "&be Matte Highlighter." This innovative highlighter, born from <&be>'s dedication to dewy skin, doesn't add shine but rather utilizes the base makeup's radiance, masterfully manipulating light and shadow to create natural dimension*. The matte clear powder blends seamlessly without altering skin texture, enhancing transparency* with every light reflection. It's resistant to looking chalky, making it ideal for midday touch-ups. The popular lipstick "&be Sheer Lip," known for its gel-film finish and sophisticated colors, will also see new shades "Soft Pink" and "Soft Beige" for the first time in approximately two years. "Soft Pink" is a mellow beige-pink that imparts an elegant, not-too-sweet flush of color, brightening the entire face. "Soft Beige" is the ultimate neutral beige that enhances the natural lip color and can also be used as a blush. Both feature a texture that melts with body heat and trendy mucous membrane colors, creating a plump lip look. Furthermore, the popular concealer palette will feature the lighter-finish "&be Ten Concealer Light" in limited quantities. By adjusting the powder content compared to the conventional product, a moist and mild application is achieved. It naturally covers concerns while maintaining a bare-skin feel*, making it recommended for weekend makeup or for those who prefer a light feel.

*Makeup effect

&be Matte Highlighter Product Details

Manipulates light to create "shadows" on the skin

Provides translucent brightness

Matte texture powder highlighter

&be Matte Highlighter

1 shade total, ¥1,980 (tax included)

◆Adhesion of "ultra-fine powder" that conforms to skin's unevenness

Uses powder with small, uniform particles. It fits perfectly into the fine unevenness of the skin's surface, suppressing a powdery feel and achieving uniform fit. Oil-absorbing powder adsorbs excess sebum, preventing stickiness and maintaining a silky-smooth texture for a long time.

◆Diffuses light and naturally covers skin imperfections*

Soft focus effect gently blurs pores, uneven skin tone, and shadows. Instead of covering with thick application, it controls light reflection to make skin imperfections less noticeable, achieving a smooth and uniform skin impression.

*Makeup effect

◆Blends with bare skin for a translucent glow from within*

Carefully selected highly transparent powder that is resistant to looking chalky. Despite its matte texture, it achieves clear color development without cloudiness. It naturally blends with any skin tone, providing a vibrant translucency* as if glowing from within.

*Makeup effect

◆8-free formula, soap-off, and patch tested

Free from petroleum-based surfactants, UV absorbers, synthetic antioxidants, synthetic colorants (tar pigments), fragrances, microplastic beads, mineral oil, and animal-derived ingredients. Easily removed with soap and water. Patch tested (does not guarantee that skin irritation will not occur for all individuals).

&be Sheer Lip Product Details

Sophisticated color & texture with a gel-film formula

Lasts with this popular lipstick,

Two soft, trendy colors newly released!

&be Sheer Lip

4 shades total <2 new shades>, ¥2,200 (tax included)

<COLOR>

【New Color】Soft Pink

A mellow beige-pink.

Provides an elegant, not-too-sweet flush of color, making the entire face look bright and conveying a sense of happiness.

【New Color】Soft Beige

A neutral beige that provides a soft flush of color.

Can also be used as blush, creating a warm expression.

◆Refined beauty filled with moisture

Soft, touchable shine and calculated sheer color payoff. "Translucency" that enhances the beauty of bare lips and "rich moisture" that conveys density, achieve both healthiness and intellectual allure.

◆Spreads smoothly and provides full color payoff in one application

Achieves a comfortable texture that spreads smoothly through a combination of oils and waxes. Furthermore, by micronizing pigment particles, beautiful color payoff is achieved. A balanced blend of ingredients that protect lip moisture*1 and ingredients that moisturize lips*2 provide continuous hydration while wearing.

*1 Argania Spinosa Kernel Oil, Squalane, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Simmondsia Chinensis (Jojoba) Ester (all moisturizing ingredients)

*2 Chamomilla Recutita (Matricaria) Flower Extract, Geranium Robertianum Extract, Chenopodium Quinoa Seed Extract (all moisturizing ingredients)

◆Long-lasting & transfer-proof formula

Moist-fix oil, which gels when it comes into contact with moisture, forms a gel-like film with the moisture of the lips. It wraps the lip surface like a coating, maintaining color and shine for a long time.

◆Formulated with consideration for skin and the environment

Formulated with consideration for both skin and the environment, adhering to Clean Beauty standards. Achieves long-lasting wear and a high naturality formula with a natural origin index of over 96% (based on ISO16128, excluding water).

Free from synthetic surfactants, mineral oil, UV absorbers, ethanol, parabens, silicone oil, fragrances, and synthetic antioxidants. Patch tested (does not guarantee that skin irritation will not occur for all individuals).

&be Ten Concealer Light Product Details

Covers 10 skin concerns* with one product

From the UV concealer palette,

A lighter finish type

Limited edition!

*Makeup effect

&be Ten Concealer Light

3 shades total <Limited quantities/1 shade exclusive to official online store>

¥3,520 each (tax included)

<COLOR>

【Limited Quantity】

Light Beige & Orange

Light Beige: Brightens dullness and naturally tones up the skin. For fair to medium skin tones.

Orange (common color): For covering dark circles under the eyes.

【Limited Quantity】

Beige & Orange

Beige: A skin color that blends with the skin. For medium to healthy skin tones.

Orange (common color): For covering dark circles under the eyes.

【Limited Quantity / Official Online Store Exclusive】

Light Pink & Orange

Light Pink: A pink that blends into the skin and brings out natural transparency. For those with lighter skin tones or cool undertones.

Orange (common color): For covering dark circles under the eyes.

◆Multi-functional 10-in-1 concealer palette

1 Instead of foundation: Lightly applied and blends naturally, creating a beautiful skin finish without needing to layer foundation.

2 Covers dark circles*1: Apply orange under the eyes for a brighter impression of blue, brown, and black dark circles.

3 Minimizes acne scars and redness*1: Lightly apply orange, then layer with beige or cushion foundation for smooth, even skin.

4 UV protection: Non-chemical formula with SPF20 PA++ provides strong protection from daily UV rays.

5 Covers age spots and freckles*1: Apply orange, then layer with beige or cushion foundation to naturally cover concerned areas.

6 Prevents sun-induced age spots and freckles*2: Covers age spots and freckles*1 while also preventing new ones*2.

7 Contouring effect: Apply orange along the bridge of the nose and jawline, then apply cushion foundation on top. Creates natural and beautiful dimension from any angle.

8 Highlighting effect: Simply apply beige to areas you want to highlight for natural shine and brightness.

9 Minimizes nasolabial folds*1: Apply orange to areas prone to shadows for a plump, youthful impression.

10 Minimizes the corners of the mouth*1: Use orange x beige to lift the corners of the mouth for a bright and glamorous look.

*1 Makeup effect

*2 Due to sunburn

◆Formulated with carefully selected beauty ingredients in orange and skin colors

Contains carefully selected beauty ingredients to address concerns around the eyes. While covering skin concerns with makeup effects, it also conditions the skin itself.

Orange Color: Total care ingredients for the eye area

Concentrated ingredients that approach dullness and uneven texture around the eyes from multiple angles.

Circulation & Skin Conditioning: Vitamin P derivative (Glucosyl Hesperidin), Vitamin K-containing oil (5 types including Avocado Oil), Tocopherol (all skin conditioning ingredients)

Firmness & Moisture: Vitamin C derivative (Magnesium Ascorbyl Phosphate), Hyaluronic Acid, Biotin (all moisturizing ingredients)

Skin Color: Skin-refining ingredients that prevent rough skin

Cares for the delicate skin around the eyes and maintains a healthy, smooth texture.

Skin Irritation Prevention: Glycyrrhiza Glabra (Licorice) Root Extract, Glycyrrhetinic Acid Stearyl (all skin conditioning ingredients)

Transparency & Protection: Oil-soluble Vitamin C derivative (Ascorbyl Tetraisopalmitate), Undecylenoyl Phenylalanine (all moisturizing ingredients)

◆Patch tested for sensitive skin, non-comedogenic tested. Gentle soap-off formula

Free from mineral oil, alcohol, UV absorbers, synthetic colorants (tar pigments), fragrances, synthetic antioxidants, silicones, animal-derived ingredients, and parabens. Patch tested for sensitive skin and non-comedogenic tested* to confirm it does not easily cause acne. Easily removed with soap and water.

*Does not guarantee that skin irritation or acne will not occur for all individuals.

&be Cream Cheek Product Details

Creates adult transparency* with sheer, dewy pink!

Popular cream cheek

Popular color now a permanent item!

*Makeup effect

&be Cream Cheek

2 shades total <1 permanent item>, ¥1,650 each (tax included)

<COLOR>

【Permanent】Cherry Pink

A delicate milky pink with subtle silver pearls.

【Existing Color】Radiant Red

A flushed red that combines sensuality and purity.

◆Sophisticated impression with elegant color from sheer, translucent pink

An elegant pink blush for adults, featuring subtle silver pearls in a high-quality milky pink. Blends with fingertips to create a blood-red flush that seems to emanate from within, along with a glossy sheen that shimmers in the light. The cream texture provides a natural glow that brings out a vibrant and healthy expression. It colors gradually and subtly, making it difficult to make mistakes and allowing anyone to easily achieve the Kawakita makeup look.

◆Elegant shine that doesn't over-color

Focus is on a sheer, elegant shine. It melts into the skin, emitting a radiance as if self-luminous. The natural shine unique to a cream texture brings out a vibrant and healthy expression. It colors gradually and subtly, making it difficult to make mistakes and allowing anyone to easily achieve the Kawakita makeup look.

◆Contains plenty of moisturizing ingredients and can also be used on lips

Contains 5 types of botanical moisturizing ingredients such as squalane, simmondsia chinensis (jojoba) seed oil, helianthus annuus (sunflower) seed oil, macadamia seed oil, and argan oil*. Prevents dryness and creates moisturized cheeks all day long. Layering it over your usual lipstick can change your lip impression to a plump, dewy look.

*Argania Spinosa Kernel Oil

◆8-free formula, soap-off, and patch tested

Free from mineral oil, microplastic beads, parabens, ethanol, surfactants, synthetic antioxidants, fragrances, and UV absorbers. Can be removed with hot water and soap-based facial cleanser.

Patch tested for gentle formulation (does not guarantee that skin irritation will not occur for all individuals).

<HOW TO USE>

Take an appropriate amount with your finger or sponge, check the color intensity on the back of your hand, and adjust until the color appears slightly lighter.

Starting from the side of the nose, gently tap the blush into the skin.

For round, oval, and base-shaped faces:

Just below the undereye area / from the side of the nose to the extended line of the outer corner of the eye. Be careful not to extend the blush to your cheekbones, as this can make your face appear larger.

For long face shapes:

Apply blush horizontally from the side of the center of the bridge of the nose to the side of the face. Add shading with "&be Contour Pen" to the upper forehead and chin to balance the face shape.

For adding glamour or increasing transparency, layering with "&be Luminizing Powder" or "&be Glow Highlighter" is recommended.

&be UV Primer Rich Moist Cool Type Product Details

Cool and comfortable, perfect for summer skin!

UV primer with a beauty cream formula

"Cool Type" limited re-release!

&be UV Primer Rich Moist

Cool Type

1 shade total <Limited re-release>

36g, ¥3,080 (tax included)

<COLOR>

【Limited Re-release】Standard

Creates a firm, vibrant skin texture with delicate mixed pearls of gold and silver.

◆Combines a pleasant cooling sensation with long-lasting wear for summer

Contains a menthol derivative* that is gentle on the skin and provides a long-lasting cooling sensation, spreading a pleasant coolness the moment it's applied. Additionally, sebum-absorbing ingredients hold excess sebum. It suppresses not only dryness-induced breakdown but also oiliness caused by heat, maintaining beauty throughout the day.

*Mentholxypropanediol (cooling agent)

◆First in Japan*1, formulated with "PeptiYouthTM*2," a new peptide discovered by AI

Contains a next-generation*3 peptide selected by AI from over 6 million data points. It goes beyond simple moisturization, providing plump firmness and a light-reflecting shine through hydration.

*1 First cosmetic product in Japan to contain "PeptiYouthTM" (as of June 2025, according to raw material manufacturer)

*2 Solid-phase synthesized pea oligopeptide-1 (skin conditioning ingredient)

*3 Compared to our company

Trademark of Nuritas.

◆Moisturizing beauty cream formula with 90% natural origin index*1

Contains carefully selected beauty and moisturizing ingredients to protect against dryness and breakdown for extended periods.

Squalane (emollient ingredient): Locks in moisture and maintains a moist texture.

3 types of ceramides (NP, NG, AP) (all moisturizing ingredients): Moisturizing ingredients that support the skin's barrier function. Prevent dryness-induced rough skin and deliver moisture to every corner of the stratum corneum.

Ascorbyl Glucoside (skin conditioning ingredient): A stable Vitamin C derivative. Slowly penetrates*2 during the day, leading to firm, vibrant skin.

Ectoin (moisturizing ingredient): A natural protective ingredient found in microorganisms living in harsh dry environments such as Egyptian salt lakes. Its high water-holding capacity protects the skin from external stressors like UV rays and dryness, supporting the moisture barrier.

Plant oils: Botanical moisturizing ingredients such as Simmondsia Chinensis (Jojoba) Seed Oil care for the skin during the day while wearing makeup.

*1 Based on ISO16128, including water

*2 Up to the stratum corneum

◆Patch tested for sensitive skin, non-comedogenic tested. Gentle soap-off formula

Free from mineral oil, alcohol, UV absorbers, synthetic colorants (tar pigments), synthetic fragrances, synthetic antioxidants, animal-derived ingredients, and parabens. Patch tested for sensitive skin and non-comedogenic tested* to confirm it does not easily cause acne. Easily removed with soap and water.

*Does not guarantee that skin irritation or acne will not occur for all individuals.

&be Brand Muse, Haruna Kawaguchi Profile

Born February 10, 1995, from Nagasaki Prefecture. Won the Grand Prix in the "Nicola" magazine audition in 2007. Debuted as an actress in the drama "Tokyo DOGS" (09CX). Received the Elan d'Or Award for Newcomer in 2022. Her activities extend beyond dramas and movies to YouTube and other platforms. Recent notable works include "Kirin ga Kuru" (21/NHK), "silent" (22/CX), "9 Border" (24/TBS), "Ensemble" (25/NTV), the movie "The Legend and Butterfly" (22), and "Kyojo Requiem" (26). Her film "Mama ga Mou Kono Sekai ni Inakute mo Watashi no Inochi no Nikki" is scheduled for release in October 2026.

&be Producer, Yusuke Kawakita Profile

Born in Kyoto Prefecture in 1975. Producer of &be. Began working as a hairstylist in 1994. Has handled hair and makeup for numerous popular actresses and talents, with cumulative book sales exceeding 200,000 copies. A hair and makeup artist active in magazines, catalogs, and advertisements. His makeup, which conveys feminine allure and strength of will, is highly supported by actresses and models. His TikTok and YouTube videos, which humorously introduce professional techniques, are also popular.

Instagram: @kawakitayusuke

TikTok: @kawakitayusuke

YouTube: Yusuke Kawakita Official Channel @kawakitayusuke

What is &be?

A lifestyle brand founded by hair and makeup artist Yusuke Kawakita with the desire to create products that are safe, easy to use, high-performance, and high-quality. The brand aims to support a simple and beautiful life through its products. Haruna Kawaguchi, an actress, serves as the brand muse.

[&be Official Website URL]https://andbe-official.com

[Brand Official SNS]

YouTube https://www.youtube.com/@beofficialchannel9336

Instagram https://www.instagram.com/andbe_official/

X (formerly Twitter) https://twitter.com/andbe_official

TikTok https://www.tiktok.com/@andbe_official

[&be Retailers]

Available at Loft, Plaza, Shop-in, Hands, @cosme, Ains & Tulpe, and other variety stores (availability may vary by store; please inquire at each store for details).

Shop List: https://andbe-official.com/shoplist/

[Company Profile]

Company Name: Clue Inc.

Head Office Location: 4F, +SHIFT GINZA EAST, 1-8-9 Shintomi, Chuo-ku, Tokyo

Representative Director: Masaru Usami

[Inquiries about Products]

Clue Inc. Customer Service: 0120-274-032