In-house Ad Ops Survey: Only 5.6% of Companies Successfully Run PDCA Cycles

YRGLM Inc. conducted a survey of 516 in-house advertising professionals regarding PDCA cycles and AI utilization. The results show that only 5.6% of companies feel their PDCA cycles are functioning fully, while 51.6% struggle. Key obstacles include a lack of analytical personnel (23.4%) and insufficient time (21.9%). Although over 50% expect AI to handle automated data analysis, current usage remains limited to creative writing and reporting tasks. CEO Susumu Iwata emphasizes the importance of building environments that seamlessly integrate data and analysis.