TOP News Releases

Can You Justify the ROI of Your Trade Show Investment to Your Boss? Tenjirou Launches 'Simple ROI Diagnosis' to Support Trade Show Decision-Making

Tenjirou has launched a new feature called 'Simple ROI Diagnosis' to support decision-making for tra… · 2026-06-17

Decision-making for B2B Trade Shows Fragmented by Role-Specific Anxieties and Information Needs: Second Fact-Finding Survey Reveals the Nature of Structural Challenges

Y’s Assist Inc. conducted a second survey on B2B trade show participation, revealing that decision-m… · 2026-04-01

Exhibition Decision-Making: Fragmented Anxiety and Information Needs by Role. Second Survey Unveils Structural Issues.

Y’s Assist conducted a second survey on B2B exhibitions, revealing that anxieties differ by role—exe… · 2026-04-01

Survey on the Reality of Exhibition Organizing Companies | Structural Characteristics Revealed from KPIs, Exhibitor Outcome Grasping, and Information Provision

A survey by Y's Assist found that exhibition organizing companies prioritize visitor-related KPIs bu… · 2026-04-03

Over 60% of Companies Track Exhibition ROI, but Most Only "Partially"; KPIs Shift Toward "Quality of Contact" While Decisions Face Challenges in Costs and Approvals

Survey results regarding the status of tracking exhibition ROI and the challenges involved in making… · 2026-03-29

Survey on the Reality of Exhibition Organizing Companies | Structural Characteristics Revealed from KPIs, Exhibitor Outcome Grasping, and Information Provision

A survey by Y's Assist found that exhibition organizing companies prioritize visitor-related KPIs bu… · 2026-04-03

Eliminating Information Asymmetry in the Exhibition Market: 'Tenjirou' Beta Launches June 1st with Over 300 Exhibition Listings

Y’s Assist Co., Ltd. will launch the beta version of 'Tenjirou,' a search platform for corporate exh… · 2026-05-31

Exhibition Decision-Making: Fragmented Anxiety and Information Needs by Role. Second Survey Unveils Structural Issues.

Y’s Assist conducted a second survey on B2B exhibitions, revealing that anxieties differ by role—exe… · 2026-04-01

Decision-making for Corporate Exhibitions: Anxiety and Necessary Information Fragmented by Role. Second Survey Reveals Structural Issues.

A second survey reveals that decision-making for corporate exhibitions is complicated by anxieties a… · 2026-04-01

Decision-making for Corporate Exhibitions: Anxiety and Necessary Information Fragmented by Role. Second Survey Reveals Structural Issues.

A second survey reveals that decision-making for corporate exhibitions is complicated by anxieties a… · 2026-04-01

Decision-making for Corporate Exhibitions: Anxiety and Necessary Information Fragmented by Role. Second Survey Reveals Structural Issues.

A second survey reveals that decision-making for corporate exhibitions is complicated by anxieties a… · 2026-04-01

Survey on the Reality of Exhibition Organizing Companies | Structural Characteristics Revealed from KPIs, Exhibitor Outcome Grasping, and Information Provision

A survey by Y's Assist found that exhibition organizing companies prioritize visitor-related KPIs bu… · 2026-04-03