From Hydration to Conditioning: What is "Hard Carbonated Water" Proposed by Wise Pharmaceutical? ~KARADA MEGURU TURN~

Wise Pharmaceutical Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President: Takayuki Yamamoto) proposes a new category, "hard carbonated water," by adding carbonation to ultra-hard water with a hardness of 1,500, through its hard carbonated water brand "TURN sparkling water."

In recent years, rising health and beauty consciousness has led to changes in daily beverage choices. There is a growing need for beverages that offer "sweet-free satisfaction" in various situations such as during work, meals, after exercise, after sauna, or as a non-alcoholic alternative, rather than being overly reliant on sweet soft drinks, alcohol, or caffeinated beverages.

In response to these changes in consumers' lifestyles, TURN sparkling water proposes "hard carbonated water" as a new option, combining a satisfying mouthfeel different from regular carbonated water with an unsweetened design that is easy to incorporate into daily life.

Hard Carbonated Water TURN sparkling water

What is "Hard Carbonated Water"?

"Hard carbonated water" is a satisfying, unsweetened carbonated water made by adding carbonation to highly hard water.

The "hard carbonated water" proposed by TURN sparkling water is a new hydration habit that relies on sweetness, made by adding carbonation to ultra-hard water with a hardness of 1,500, and further formulated with four types of minerals including zinc.

While regular carbonated water is often chosen for its "refreshment" and "fizziness," TURN sparkling water is proposed as hydration that considers conditioning, easy to incorporate into various daily scenes such as after yoga, during meals, during work, after sauna, or as a non-alcoholic alternative.

TURN sparkling water's Proposal: "From Hydration to Conditioning."

The key message advocated by TURN sparkling water is: "From Hydration to Conditioning."

Hydration can be more than just quenching thirst; it can also be a time to be mindful of your daily rhythm and your own condition.

After morning yoga. During meals. As a mood refresher during work. After sauna or a bath. As an alternative to sweet drinks or alcohol.

TURN sparkling water proposes "hard carbonated water" as a new hydration habit, serving as an opportunity to reconsider your daily beverage choices.

Features of TURN sparkling water

1. Ultra-hard water with a hardness of 1,500

TURN sparkling water uses ultra-hard water with a hardness of 1,500. It offers a solid mouthfeel unique to hard water, characterized by a presence that differs from regular water or carbonated water.

2. Four types of minerals including zinc

TURN sparkling water contains zinc, calcium, magnesium, and potassium. It is designed to add the perspective of minerals to your daily hydration.

3. Food with Nutrient Function Claims (Zinc)

TURN sparkling water is a Food with Nutrient Function Claims (Zinc). Zinc is a nutrient essential for maintaining normal taste and for maintaining the health of skin and mucous membranes. It is also a nutrient that supports health by participating in protein and nucleic acid metabolism.

4. Refreshing fizziness from carbonation

With the pleasant stimulation of carbonation, it is a beverage that can be easily incorporated into scenes where you want to switch your mood, such as during work, meals, or after exercise.

5. Unsweetened design

Since TURN sparkling water is unsweetened, it is designed to be easily incorporated by those who want to reduce their intake of sweet beverages or who prefer a refreshing drink with meals.

6. Satisfying without sweetness

With its formulation of ultra-hard water with a hardness of 1,500, carbonation, and minerals, we aimed for a satisfying, refreshing, yet substantial mouthfeel without relying on sweetness.

Expert Comments

Doctor's Comment

Be mindful of daily mineral intake along with hydration.

Zinc is known as a nutrient that supports health by participating in protein and nucleic acid metabolism. Minerals such as calcium and magnesium are also among the components that should be consciously consumed in daily diet.

In busy lives, nutritional balance can sometimes be skewed, so the ability to easily incorporate minerals while hydrating is a choice that can be continued.

Rumi Sato, M.D.

Rumi Sato, M.D.

Profile: Rumi Sato, M.D.

Deputy Director, Fujisaki Medical Clinic

After graduating from Kurume University School of Medicine in 2002, she worked as a resident physician at Kurume University Hospital. Currently, while working in the departments of Respiratory Medicine, Infectious Diseases, and Allergy at affiliated hospitals of the same university, she was appointed Deputy Director of Fujisaki Medical Clinic in October 2023.

She holds a Ph.D. in Medical Science, is a Certified Physician of the Japanese Society of Internal Medicine and a Board Certified Specialist in General Internal Medicine, a Certified Physician and Instructor of the Japanese Respiratory Society, a Certified Physician and Instructor of the Japanese Society of Infectious Diseases, a Certified Physician and Instructor of the Japanese Association for Chemotherapy, a Certified Physician of the Japanese Society for Tuberculosis and a Board Certified Specialist in Mycobacterial Diseases, and a Certified Specialist in Allergy of the Japanese Society of Allergology.

Registered Dietitian Comment

Add the perspective of minerals to your daily hydration.

Zinc is known as a nutrient that supports taste function and the health of skin and mucous membranes by participating in protein and nucleic acid metabolism. Minerals such as calcium and magnesium are also among the nutrients that should be consciously incorporated into the daily diet, as they are involved in various bodily functions, including the health of bones and teeth.

In busy daily lives, nutritional balance can be disrupted due to dietary imbalances or changes in lifestyle rhythms. Beverages that provide minerals along with hydration are a choice that can be continued in daily life.

Hitomi Matsuura

Hitomi Matsuura, Registered Dietitian / Food Creator. In addition to handling allergies and baby food as a nursery school dietitian, she engages in food education and parental support utilizing her perspective as a nutrition teacher. After becoming independent, she has been active in a wide range of fields including individual meal guidance, recipe development for food manufacturers, product supervision, article writing/supervision, and food photography. She also provides media planning support and lectures at health seminars in the food and health fields.

Differences from regular carbonated water

Differences from regular carbonated water

Regular carbonated water is a beverage often chosen for its refreshment, fizziness, and ease of use as a mixer.

On the other hand, TURN sparkling water is positioned as "hard carbonated water," made by adding carbonation to ultra-hard water with a hardness of 1,500 and further formulated with four types of minerals including zinc. It is characterized not only by the refreshing fizziness of carbonation but also by its satisfying mouthfeel and its suitability for incorporation into daily wellness routines.

A New Hydration Option Expanding in Beauty and Wellness Scenes

For those conscious of beauty and health, choosing daily beverages is an important lifestyle habit.

More and more people are reconsidering "what to drink" in various daily scenes such as yoga, Pilates, sauna, walking, body making, dietary management, and non-alcoholic habits.

TURN sparkling water aims to be a brand that supports times when individuals are conscious of their daily conditioning, as a hard carbonated water that can be drunk refreshingly without relying on sweetness, for those who are conscious of beauty and wellness.

Recommended for Scenes Like These

After yoga

For hydration after morning yoga or Pilates. It's a hard carbonated water with a refreshing mouthfeel that's easy to incorporate into your wellness routine.

During meals

As it is unsweetened and has no sweetness, it is a beverage that pairs well with meals. Its carbonated refreshment makes it easy to incorporate into your everyday table.

During work

As a mood refresher when you don't want to overindulge in sweet drinks or caffeinated beverages.

After sauna / After bathing

For hydration after sweating or after a bath. Its refreshing mouthfeel is suitable for times when you want to refresh yourself.

As an alternative to non-alcoholic drinks

Because it is satisfying without being sweet, it is a beverage that can be easily incorporated as an alternative to alcohol during meals or relaxation time at night.

Future Developments

To communicate the new hydration habit of "hard carbonated water" from multiple perspectives, TURN sparkling water plans to sequentially roll out video content by experts and celebrities, brand content "TURN stories," and yoga events.

We will disseminate information about "hard carbonated water" and daily wellness habits from various viewpoints, including sports, beauty, medicine, and lifestyle.

Product Overview

Product Name: TURN sparkling Water Category: Hard Carbonated Water Contents: 500ml Features: Unsweetened carbonated water made by adding carbonation to ultra-hard water with a hardness of 1,500 and formulated with four types of minerals including zinc. Sales Channels: Official Online Store, Amazon, Rakuten, etc. Official Online Store: https://ysmd-online.jp/lp?u=turnsparklingwater

Company Overview

Company Name: Wise Pharmaceutical Co., Ltd. Location: 10F, Oak Sakuragicho Bldg., 6-113 Aioi-cho, Naka-ku, Yokohama, Kanagawa 231-0012 Representative: Takayuki Yamamoto, President and Representative Director Business Activities: Manufacturing and sales of pharmaceuticals, health foods, and scalp care products; operation of the hard carbonated water brand "TURN"; etc. Corporate Site: https://ysmd.jp Official Online Store: https://ysmd-online.jp/lp?u=turnsparklingwater

Contact Information

Wise Pharmaceutical Co., Ltd. TEL: 0120-922-353 Reception Hours: 9:00 - 19:00 Mail: [email protected]