YUASA Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Hiroyuki Tamura) changed its company name from Yuasa Trading Co., Ltd. to YUASA Co., Ltd. on April 1, 2026.

**[Regarding the Company Name Change]**

In April 2026, marking its 360th anniversary, "Yuasa Trading Co., Ltd." will change its company name to "YUASA Co., Ltd." This change is not merely a refresh of the company name. While taking pride in the experience accumulated over 360 years, it embodies our unwavering determination for the future: "to strengthen global expansion, and through product development and solution proposals, create even greater value together with our business partners, transcending existing frameworks." In a rapidly changing world, we will distinguish between "what should be changed" and "what should not be changed" and move forward to the next stage.

**[Three Resolutions Embodied in the New Company Name]**

**Resolution to remove "Trading"** Not limited to traditional trading company functions A determination to evolve into a "complex specialized trading company that continues to create new value."

**Resolution embodied in the "Font"** The original "Y" character created. This signifies a determination to flexibly adapt to the needs of the times by "connecting" various things, without being bound by conventional forms.

**Resolution to make the company name "Alphabetical"** In a globalizing market, to establish a simpler, globally recognized brand and achieve even greater growth than before.

**■ Company Overview**

YUASA Co., Ltd. (https://www.yuasa.co.jp/) Location: 7 Kanda Mitoshiro-cho, Chiyoda-ku, Tokyo Representative: Hiroyuki Tamura, Representative Director and President Established: June 25, 1919 Business Activities: Sales and service provision related to industrial machinery, construction machinery, housing equipment, piping materials, air conditioning, architecture, exteriors, energy, and other fields.

**《Contact Information for this Matter》** YUASA Co., Ltd. Corporate Planning Department, Public Relations Group TEL: 03-6369-1133 E-mail: [email protected]

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  • Source: PR TIMES
  • Category: News