Toward a Future of Self-Confidence, Never Giving Up on Age-Related Hair Changes #AprilDream

Our company endorses April Dream, a project to make April 1st a day for sharing dreams. This press release is the dream of 'Beauty Salon ONE hair.'

Beauty Salon ONE hair is committed to achieving simple, sustainable hair care to address the issues that have become apparent while working with clients who are concerned about age-related changes in their hair quality.

Beyond that, we aim for a society where people do not have to give up their desire to 'stay beautiful' and 'remain youthful,' even with age-related changes.

Background of the Dream In the salon, while we can address issues like gray hair and damage through treatments, there are many cases where age-related changes in hair quality cannot be fully resolved.

Issues like loss of volume, difficulty in styling, dryness, and frizz are heavily influenced by daily care, so the reality is that they cannot be completely solved by the salon alone.

Furthermore, although there is a lot of information about hair care, the diversification of information makes it difficult to understand what care is truly necessary and what points should be prioritized.

As a result, many people don't know what to choose, their care routine becomes complicated and unsustainable, and they eventually give up without noticing the desired changes.

Efforts to Date In response to these challenges, we have been re-evaluating hair care based on the concept of 'conditioning from the scalp,' while listening to customer feedback in the salon.

As one form of this, we have developed and launched 'Kira Fuwawa,' an essence that approaches both the scalp and hair.

We have also been working to deliver correct knowledge and options through information dissemination and counseling on gray hair care and hair quality improvement.

Future Initiatives Currently, to further establish this concept as a daily care routine, we are developing a new product with a focus on the role and quality of the shampoo itself, scheduled for release this year.

By designing it with a focus on conditioning the scalp environment, we aim for a state where hair is manageable with just shampoo.

Focus on what is necessary, rather than adding more care. We will propose a new way of hair care based on the premise of being simple and sustainable.

Our Thoughts The desire to be beautiful and youthful is a natural wish everyone has.

We want to make that wish come true not through special efforts, but in a way that can be effortlessly achieved in daily life.

'What can we subtract, not what can we add?' Through this, we arrived at the idea of returning to the foundation, the shampoo.

Through the new option of hair care that does not rely on treatment, we want to realize a future where more people can be confident in themselves without giving up on age-related hair changes.

'April Dream' is a project by PR TIMES where companies share the dreams they want to eventually achieve on April 1st. We are seriously aiming to realize this dream.