Official YouTube Channel 'Yurindo Shika Shiranai Sekai' Wins Special Award at AEBS Award 2026

The official YouTube channel 'Yurindo Shika Shiranai Sekai,' operated by Yurindo Co., Ltd., has been awarded the Special Award at the 'AEBS Award 2026,' hosted by the Association for Electronic Publishing Business Solution (AEBS). Amidst the digital transformation of the publishing market, Yurindo has been working since 2020 to create new customer touchpoints using YouTube. The channel broadcasts the 'passions' of bookstore staff, publishers, and stationery/goods manufacturers through interactions with the program's MC, R.B. Buccoro. It has grown into a community with over 530,000 subscribers. The award ceremony was held on May 28, 2026. The AEBS Award recognizes outstanding initiatives that contribute to the development of the electronic publishing market and the creation of new business models. The selection committee highlighted the channel's success in expanding beyond digital content into in-store experiences and IP utilization, achieving significant results in branding and content business creation. Kaoru Watanabe, from the President's Office, commented that they value 'honesty and passion' and aim to build long-term fans of Yurindo. The company remains committed to continuing its unique style of communication with sincerity and curiosity.