HIBIYA CENTRAL MARKET and SOGOODHOUSE Present Summer Festival 2026

HIBIYA CENTRAL MARKET (hereinafter referred to as 'Hibiya Central Market'), operated by Yurindo Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Kentauro Matsunobu), will host its annual summer festival event for nine days from Saturday, July 18 to Sunday, July 26, 2026. This year marks the eighth edition of the event, titled 'SOGOODHOUSE and HIBIYA CENTRAL MARKET Summer Festival,' featuring a special pop-up by SOGOODHOUSE, a lifestyle shop based in Osaka that proposes 'a little better moment' in everyday life. Throughout the event, the three distinct worlds of BYTEN, SOGOODSISTERS, and SOGOODISLAND—collectively forming SOGOODHOUSE—will blend together to offer limited pop-up shops, custom workshops, shaved ice, craft beer, chilled shampoo, and other summer-themed activities. Visitors can enjoy a summer escape in a space that feels like wandering into a market in an unfamiliar town, experiencing shopping, food, music, fashion, and crafts.

Event Overview

Event Name: SOGOODHOUSE and HIBIYA CENTRAL MARKET Summer Festival

Dates: July 18 (Sat) – July 26 (Sun), 2026. *Note: Some programs have different dates.

Location: HIBIYA CENTRAL MARKET (Hibiya Central Market)

Official Website: https://hibiya-central-market.jp/

[About SOGOODHOUSE]

SOGOODHOUSE is a shop composed of three Osaka-based brands: BYTEN, SOGOODSISTERS, and SOGOODISLAND. Blending music and rice crackers, charms and beads, global culture with local sensibilities, the brand proposes 'a little better time' in daily life through food, music, fashion, and crafts.

Special Programs for 'SOGOODHOUSE and HIBIYA CENTRAL MARKET Summer Festival'

CABINET OF CURIOSITIES

A space where clothing, accessories, and vintage furniture from around the world come together, offering enjoyment across cultures and eras.

● SOGOODISLAND, OVD POP UP

SOGOODISLANDOVD

SOGOODISLAND: A brand that connects global culture with local sensibility under the keyword 'Global Local.' This time, it will focus on embroidered items. *Custom embroidery events will be held on July 25 (Sat) and 26 (Sun).

OVD: A brand that creates ceramic works for everyday life, offering pieces with the unique expressions only handcrafting can achieve.

Dates: July 18 (Sat) – July 26 (Sun)

● BASENOTES POP UP (Concurrent Program)

BASENOTES

An annual summer tradition, the BASENOTES POP UP will sell Mexican silver jewelry and vintage apparel.

Dates: July 18 (Sat) – August 9 (Sun)

CONVEX

An eyewear shop specializing in deadstock vintage frames.

● SOGOODSISTERS POP UP

SOGOODSISTERS

Offers playful accessories like bag charms and shoe charms to add fun to daily outfits. A custom chain workshop will also be held during the event.

Dates: July 18 (Sat) – July 26 (Sun)

Custom Keychain Workshop - Dates: July 18 (Sat), 19 (Sun), 20 (Mon) - Pricing: Three options (¥3,000 / ¥4,000 / ¥5,000); additional charms ¥1,000 each, dolls +¥1,500 each

Riyoshi Hibiya

A Japanese barbershop embodying 'the good old days' with Japan’s highest level of hygiene management.

● 'Yamagata Specialty Chilled Shampoo Service'

Chilled shampoo and treatment

Using shampoo infused with 'Gassan Natural Water,' one of Japan’s 100 selected famous waters, to deliver a refreshing sensation to scalps during the hottest days. Customers who order a full course will receive chilled shampoo free of charge. The service is available for full course, cut + shampoo, and shampoo + shave.

Dates: July 18 (Sat) – July 26 (Sun)

Ichikaku

A relaxed space where guests can enjoy meals and drinks as a set meal restaurant by day and an izakaya by night. The second edition of last year’s popular craft beer event will be held.

● 'MARKET×MARKET'

Assorted canned beers from Y.MARKET

A collaboration event with Nagoya-based brewery 'Y.MARKET BREWING.' Assorted canned beers from Y.MARKET (all available types, while supplies last) and two types of draft craft beer will be offered.

Price: All-you-can-drink Y.MARKET canned beer for 2 hours: ¥3,850 (tax included). Customers who order all-you-can-drink can add draft craft beer for ¥330 per glass (tax included). For non-all-you-can-drink customers: ¥1,100 per glass (tax included).

Dates: July 18 (Sat) – July 20 (Mon) *All-you-can-drink orders accepted between 11:00–21:00 L.O.

CREEK

A coffee shop designed as a brief resting place, like a ship docking in a creek during its voyage.

● BYTEN POPUP (SOGOOD HOUSE)

BYTEN

A brand that proposes enjoying rice crackers like listening to music, under the theme 'NEW SOUND OF OKAKI.' This time, it will sell classic rice cracker varieties.

Dates: July 18 (Sat) – July 26 (Sun)

● Kumo to Koori POP UP

Marugoto Suika

A shopless shaved ice vendor offering seasonal and location-specific shaved ice. The concept is dessert-style shaved ice enjoyable like cake or parfait. Each bite reveals a new flavor, offering a special experience.

Dates: July 18 (Sat) – July 26 (Sun)

[Menu]

[Weekends & Holidays Only] Yuki Ichigo (¥2,200): An elegant dessert shaved ice combining vibrant strawberries with the gentle sweetness of Japanese brown sugar.

[Weekends & Holidays Only] Marugoto Suika (¥2,200): A summer-exclusive flavor bursting with juice, like biting into a chilled watermelon.

[Weekdays Only] Kankitsu Biyori (¥1,600): A refreshing shaved ice with citrus aroma and yogurt milk, available only on weekdays.

Bookshelf

Ten large bookshelves arranged in the center of the store, symbolizing the facility.

● A Midsummer Night's Dream – The Joy of Ballet

A Midsummer Night's Dream – The Joy of Ballet

A curated selection of books related to ballet, commemorating the 2026 Japan tour of The Royal Ballet (UK), held at NHK Hall and other venues from early to mid-July.

Dates: June 2 (Tue) – July 22 (Wed)

About 'HIBIYA CENTRAL MARKET'

Opened in 2018, HIBIYA CENTRAL MARKET (Hibiya Central Market) is a small-town-like