Surpassing 200,000 Servings: 'Mochimochi Brown Rice Noodles' Chosen for Healthy Tables

Yuwaeru Co., Ltd. announced that cumulative shipments of its 'Mochimochi Brown Rice Noodles' series have surpassed 200,000 servings as of the end of May 2026. As dietary habits diversify, the noodles' unique chewy texture derived from brown rice and their convenience have garnered widespread support.

The ingredients consist solely of roasted brown rice flour and potato starch, featuring the savory and sweet taste of roasted brown rice. With a firm, chewy texture that holds up whether served hot or cold, the noodles are versatile enough for pasta, udon, or Chinese-style dishes.

Manufactured in Mamurogawa Town in Yamagata Prefecture, the noodles are steamed and then rested to mature and enhance their umami. Their firmness and chewy texture also contribute to long-lasting satiety.

The roasting process transforms the natural bitterness of brown rice into a savory flavor, enhancing the sweetness of the rice. They can also be stored at room temperature for extended periods.

Yuwaeru, which developed 'Nekase Genmai®,' promotes a 'Daily Brown Rice Lifestyle,' aiming to realize healthy and prosperous eating habits.