ZenGroup to Exhibit at Marketing Week, Uniting Three Overseas Expansion Services for the First Time to Offer Tailored Cross-Border E-Commerce Solutions

ZenGroup Co., Ltd. (Headquarters: Chuo-ku, Osaka), a company that comprehensively supports cross-border e-commerce, will exhibit at 'Marketing Week - Summer 2026,' held at Tokyo Big Sight from Wednesday, June 24 to Friday, June 26, 2026.

For this exhibition, the company’s three overseas expansion support services—'ZenLink' (overseas sales funnel construction), 'ZenStudio' (multilingual website creation and improvement support), and 'ZenPromo' (overseas marketing support)—will jointly exhibit for the first time under the theme 'Have you considered cross-border e-commerce?'

ZenGroup will offer comprehensive solutions covering awareness, customer acquisition, website optimization, and sales funnel construction for overseas markets. The company will also provide individual consultations tailored to specific corporate needs, such as 'We only want advice on overseas customer acquisition,' 'We’d like to start with website improvements,' or 'We only need to set up the sales funnel.'

Slowing Growth in Japan’s Domestic E-Commerce Market and Japan’s #1 National Brand as a Strategic Advantage

According to the 'FY2024 Market Survey Report on Electronic Commerce' by the Ministry of Economy, Trade and Industry (METI)*¹, Japan’s BtoC e-commerce market in the merchandise sector reached ¥15.2194 trillion in 2024, a 3.70% year-on-year increase. Despite steady growth, market expansion is slowing due to Japan’s aging population and declining workforce.

In contrast, the cross-border e-commerce market is expected to continue strong growth. The global cross-border e-commerce market, valued at $1.01 trillion in 2024, is projected to reach $6.72 trillion by 2034—an approximately 6.6-fold increase over ten years.

Data based on METI's 'FY2024 Market Survey Report on Electronic Commerce,' compiled by ZenGroup

Furthermore, in the Nation Brands Index*² conducted by Ipsos, one of the world’s largest public opinion research firms, Japan ranked first overall. Japan also topped the rankings in indicators measuring 'product reliability' and 'originality,' demonstrating that Japanese products are highly trusted and valued globally for their quality, reliability, and uniqueness. As Japan’s domestic market faces demographic challenges, expanding overseas to reach global demand represents a critical growth opportunity for Japanese companies.

*¹ Ministry of Economy, Trade and Industry (METI), 'FY2024 Market Survey Report on Electronic Commerce'

*² Anholt-Ipsos Nation Brands Index (NBI) (2023 published data)

Barriers to Overseas Expansion: Fragmentation Across Language, Customer Acquisition, Website Optimization, and Sales Funnels

While more companies are considering overseas expansion, actual implementation faces multiple barriers.

Cross-border e-commerce involves diverse processes such as brand awareness, localized marketing, multilingual support, payment systems, logistics, and customer service. The need to address these components individually creates significant hurdles for companies entering international markets.

By jointly exhibiting its three overseas expansion support services for the first time, ZenGroup aims to provide a platform where companies can clarify their challenges and consult on the support they need. At the booth, the company will showcase its end-to-end support system while also offering flexible consultations—allowing businesses to select and implement just one service to address specific bottlenecks.

Three Solutions Tailored to Each Company’s Needs

At the booth, ZenGroup will introduce and propose a wide range of service options—from single (spot) engagements to bundled solutions—based on each company’s situation and challenges.

・ZenLink: Support for Building Overseas Sales Funnels

ZenLink enables companies to build seamless purchasing pathways (sales funnels) for international users while maintaining the existing specifications of their domestic e-commerce sites. For companies already operating an e-commerce site, ZenGroup offers an easy way to expand overseas—simply by placing one banner on their site.

・ZenStudio: Website Creation and Improvement Support

ZenStudio supports the optimization of e-commerce websites and creative production from the perspective of international users. As a visitor-exclusive benefit, the company will offer a free 'E-Commerce Site Diagnostic' to analyze existing websites. Results will be provided as feedback after the event. This service addresses inquiries from companies that have an e-commerce site but face challenges in designing for overseas users.

・ZenPromo: Overseas Marketing and Promotion Support

ZenPromo supports brand awareness, customer acquisition, and promotional campaigns targeting overseas users. The company offers marketing consultations tailored to target countries and products, including overseas social media management, advertising, and influencer collaborations. It also accommodates requests such as 'We’d like to conduct a market awareness test overseas first.'

Additionally, for companies beginning their cross-border e-commerce journey, ZenGroup will propose mall integrations via ZenLink with ZenMarket, as well as overseas sales support linked with 'ColorMe Shop by GMO Pepabo.' Consultations are also available for inbound strategies leveraging interactions with foreign visitors and OMO (Online-Merge-Offline) initiatives.

Exclusive Booth Experiences and Visitor Benefits

To help visiting companies clearly identify their overseas expansion challenges and take actionable next steps, the booth will offer the following exclusive content:

・Free Cross-Border E-Commerce Site Diagnosis

ZenGroup will analyze current e-commerce sites and overseas sales strategies from the perspective of international users. The diagnosis will identify improvement points in areas such as site optimization, customer acquisition, and sales funnel setup, visualizing actionable steps for global expansion.

・Exclusive Benefit for Consulting Companies

Companies that consult at the booth will receive a special benefit: one year of free usage of the 'ZenLink' service.

・Visitor Giveaways

The first 1,000 visitors to the ZenGroup event booth will receive original promotional merchandise.

Exhibition Overview

Event Name: 27th Marketing Week - Summer 2026

Dates: June 24 (Wed) – June 26 (Fri), 2026

Venue: Tokyo Big Sight

Booth Number: MA1-5 (within the 'Marketing Strategy Planning EXPO' area, West Exhibition Hall 2)

Exhibiting Company: ZenGroup Co., Ltd.

Exhibiting Services: ZenLink, ZenStudio, ZenPromo

Main Consultation Topics: Cross-border e-commerce, overseas marketing, website improvement, overseas sales funnel construction, e-commerce setup, inbound customer acquisition support, etc.

About ZenGroup Co., Ltd.

ZenGroup Co., Ltd. operates under the vision of 'Capturing 20% of the world’s cross-border e-commerce sales for Japan.' The company provides one-stop support for overseas expansion, covering sales platforms, promotions, and creative services.

・ZenMarket: Overseas purchase agency service

・ZenPlus: Cross-border e-commerce marketplace

・ZenLuxe: Luxury brand-dedicated cross-border e-commerce marketplace

・ZenLink: Traffic-driven cross-border e-commerce banner (supporting Japanese companies’ overseas expansion)

・ZenPromo: Overseas promotion service (advertising agency and marketing)

・ZenStudio: Creative agency (multilingual content creation and branding)

Currently, the group serves over 3.35 million members and has shipped more than 10.5 million items to 175 countries and regions. Through its mission of delivering Japan’s outstanding products and culture 'simply' to the world, ZenGroup drives the global growth of Japanese enterprises.