Two premium fruits from Shimane Prefecture that meet strict standards, making ownership itself a luxury. To the discerning adult woman who values self-care, Shimane—Japan’s beauty-conscious prefecture—offers an exquisite inner beauty experience to soothe skin stressed by summer UV rays and air conditioning.

Shimane’s Original Premium Grape: 'Shinku' (Peak Season: Late July to September); Shipping Starts Mid-June

A Shimane-exclusive variety developed over 10 years

- A rare, proprietary variety developed by Shimane Prefecture over 10 years, parented by 'Beni Balard' and 'Shine Muscat.' Only a select group of farmers within the prefecture are permitted to cultivate it.

- Strict quality standards: Only grapes meeting 'Brix 20+ and beautiful bright red skin' reach the market. Top-tier clusters sell for ¥10,000 to tens of thousands, sparking bidding wars at premium fruit shops and luxury department stores.

- Thick, crisp flesh that can be eaten skin-on, offering a satisfying bite. Its rich, unique aroma reminiscent of fine black tea and intense sweetness delight the adult senses.

- Major sales outlets (Tokyo): Hibiya Shimane-kan (during events), Isetan Shinjuku, Senbikiya Honke Nihonbashi Store, among others.

### <Inquiries Regarding Shinku Sales and Retailers>

Shinku Origin Strategy Promotion Council Secretariat (Shimane Prefecture Agricultural and Forestry Division, Production Support Section, Market Development Office)

TEL: 0852-22-5131

https://shinku-shimane.com/

[More Than Just Delicious: Shinku’s Underutilized Resources Become Cutting-Edge Cosmetics!]

An industry-government-academia collaboration project between Shimane Prefecture, Shimane University, and Pola Corporation is making waves in the beauty industry. Antioxidant and melanin-inhibiting effects were discovered in Shinku’s byproducts (leaves and stems), previously discarded. Following the successful launch of a hand confiture (now a staple), the second product—'Shampoo and Hair & Scalp Treatment'—has been launched.

https://www3.pref.shimane.jp/houdou/articles/163048

Premium Fig from Izumo-Taki: 'Houraishi' (Peak Season: August–October)

A 'natural beauty serum' nurtured by the Sea of Japan’s sea breeze, with a magical popping texture that harmonizes with women’s biological rhythms

- Grown in sloped fields facing the Sea of Japan in Taki Town, Izumo City, Shimane Prefecture, these small fruits absorb mineral-rich sea breezes and sunlight. They are packed with refined sweetness, refreshing acidity, and a delightful popping texture. 'Houraishi' is a rare native variety, with only a few percent circulating nationally.

- Premium value: Known as a 'phantom fruit' due to its difficulty in long-distance transport—once fully ripe, the base splits and freshness plummets. Harvesting begins at dawn, with each fig carefully picked by hand.

- Beauty benefits: Richly concentrated with plant-based estrogens (for rhythm balance), potassium (to reset puffiness), and pectin (for gut hydration). A natural anti-aging beauty serum that resets bloating from air-conditioned cold and dry intestines.

### <Inquiries Regarding Fresh Figs and Sales>

JA Shimane Izumo Regional Headquarters, Kanan Agricultural Center

TEL: 0853-43-7007

https://ja-shimane.jp/izumo/agri/fig/index.html

Local sales outlets: JA Shimane Rapita (during shipping season)

Shimane Topics

### 'Map & Campaign: Restaurants Serving Natural Ayu from the Clear Stream Takatsugawa' Now On!

From June to September, wild ayu from the Takatsugawa River—renowned as Japan’s clearest stream—are in season. Restaurants in the river basin (Matsue, Tsuwano, Yoshiga) are running special campaigns to celebrate the fishing season opening. Don’t miss this ephemeral delicacy—savor it on-site while you can. Experience the natural ayu of Japan’s clearest stream, Takatsugawa, while you have the chance.

### Win Prizes by Eating Japan’s Clearest Stream’s Natural Ayu!

Win an air ticket! Eat natural ayu and enter!

Enjoy 'Takatsugawa Ayu Cuisine' and win luxurious prizes!

#### [Prizes]

- Round-trip air ticket: Hagi-Shimonoseki Airport ⇔ Haneda (for one person)

- Local ayu specialty products

#### [Period & How to Enter]

Period: June 8 (Mon), Reiwa 8 – August 31 (Mon)

Condition: Dine on ayu dishes at restaurants listed on the 'Ayu Dining Map' and enter

#### [Inquiries]

Masuda Regional Municipal Consortium

TEL: 0856-31-0226

https://tonarinotakatsugawasan.jp/area/masuda-city/2438/

Hibiya Shimane-kan Information

An information hub packed with Shimane’s local products, tourism, and relocation info. It serves as Shimane Prefecture’s outreach and activity base in the capital region. Come experience the charm of Shimane.

〒100-0006

B1F, Hibiya Shante, 1-2-2 Yurakucho, Chiyoda-ku, Tokyo

Business Hours: 11:00–20:00 (Closed on Hibiya Shante closure days)

Official Website: https://www.shimanekan.jp/

Hibiya Shimane-kan will host a two-day exclusive event, 'JA Shimane Marche Melon Fair,' on August 1 (Sat) and 2 (Sun), 2026.

https://www.shimanekan.jp/events/event/9376

Introduction to Shimane Prefecture’s Media Filming Support Subsidy Program

We support part of the filming expenses (travel costs) for out-of-prefecture media visiting Shimane for reporting. For details, please check the URL below.

https://www.kankou-shimane.com/renmei/announcement/43

Tourism Promotion Section, Tourism Division, Department of Tourism, Commerce, Industry, and Labor, Shimane Prefecture

- Shimane Tourism Navigator

https://www.kankou-shimane.com/

- Shimane Film Commission Network

https://www.kankou-shimane.com/loca/

- Shimane Prefecture Tourism Photo Gallery

https://www.kankou-shimane.com/gallery

- Shimane Prefecture PR Videos Now Available!

- PR Video: https:/youtu.be/BjryOG0jTGk

- Footage Collection: https:/youtu.be/VWPdhaAeHdU

- Shimane Tourism Promotion Office Official Channel: https://www.youtube.com/@ShimaneGoen

FACT BOX

  • Source: PR TIMES
  • Category: New Product