From Drinking to Creating: Japanese Tea Brand 'THÉLLERIO' Launches Experiential Business

Tabemono-Gakari LLC (based in Iruma City, Saitama Prefecture), operator of the modern Japanese tea brand 'THÉLLERIO,' will begin offering a public 'Cute Tea Blend Experience' starting June 19, 2026 (Friday). Additionally, the company is launching a 'Co-creation Blend Business' to develop original tea blends with creators, brands, companies, and accommodation facilities, and is now accepting partners.

From 'Drinking' to the Pleasure of 'Creating'

THÉLLERIO has consistently proposed new ways to enjoy Japanese tea through blends tailored to the lifestyles and values of modern people. As interest in Japanese tea wanes, the brand has repositioned it not merely as a beverage but as a 'luxury item for enjoying whitespace,' delivering its charm to those unfamiliar with it. Now, taking the next step, they are initiating a new challenge themed 'Japanese Tea that Moves Sensibility.'

About the 'Cute Tea Blend Experience' (Public) Starting June 19, 2026, the 'Cute Tea Blend Experience' allows participants to use unique Sayama teas from various local tea gardens to create their own original blends. Sessions will be held at 'THÉLLERIO TEA ROOM' in Iruma City, Saitama Prefecture, and off-site services for events, corporate training, and regional projects are also available.

Experience Overview: - Fee: 4,000 yen (including tax) - Welcome tea - Introduction to local tea gardens and leaves - Tea blending experience - Tea time with tasting and scones - Take home your original blend in a THÉLLERIO original tea canister

About the 'Co-creation Blend Business' (For Companies & Creators) THÉLLERIO is starting the development of original blends in collaboration with brands, companies, and lodging facilities. This is a co-creation project that explores the worldview, story, and intended experience of each partner through dialogue and expresses it in the form of tea. By treating tea as an expressive medium, they turn the philosophies, ideologies, and sentiments valued by brands and facilities into a cup of tea. They are also inviting creators who wish to express their worldview through tea to join. A revenue-sharing mechanism based on sales performance is also implemented, serving as a new initiative to connect the influence of creators with Japanese tea culture.