Hikari Advisor Group Proposes New Standard: "Advisors Who Create the Future"

The General Incorporated Association Hikari Advisor Group (HAG) (Headquarters: Kyoto City, Representative Director: Junji Tani) has redefined its brand on the occasion of its 20th anniversary, embarking on its second stage with the philosophy: "The future of management, assets, and family, in a single blueprint."

Amidst increasingly complex management challenges surrounding companies, HAG has evolved its traditional one-stop professional services, establishing a new management support model with "Consulting CFO" and "Consulting CSO."

By holistically addressing management, assets, and family, HAG provides new value as "Advisors Who Create the Future," supporting clients from decision-making to execution.

Furthermore, the group has reorganized its structure to realize its brand strategy. Under the General Incorporated Association Hikari Advisor Group (HAG), which oversees the brand, each specialized firm will collaborate to build an integrated support system.

1. Why We Redefined Our Brand

Beyond One-Stop Professional Services.

Since our establishment in 2006, we have supported our clients' problem-solving with our strength in "one-stop professional services" where diverse specialists collaborate.

However, the environment surrounding companies has changed significantly, and management challenges have become more complex and diverse.

What is now required is not advice on individual specialized fields, but a partner who holistically views management, assets, and family, and supports future decision-making.

Therefore, we have positioned our 20th anniversary as the starting point for our second stage and redefined our group brand.

From Group Management to Brand Management.

This is the new challenge for Hikari Advisor Group.

2. Redefining the Brand

The future of management, assets, and family, in a single blueprint.

We have re-examined the required support for the coming era and established a new Purpose and Mission.

Purpose:

"The future of management, assets, and family, in a single blueprint."

We will holistically view management, assets, and family, and draw the future with our clients.

Mission:

"Driving the future with Consulting CFO x Consulting CSO."

We will connect defensive and offensive expertise to provide new value.

Our goal is not a group of specialists, but a brand that consolidates expertise and delivers consistent value to our clients.

3. Towards "Advisors Who Create the Future."

A New Support Model: Consulting CFO x Consulting CSO

What is required in corporate management is not optimal solutions for each specialized field.

It is to holistically view management, assets, and family, and support decision-making with a view to the future.

This is our vision of a new advisor.

Therefore, we have established "Consulting CFO x Consulting CSO" as our new support model.

In this support model, we will support the "6 Domains of Future Design" as one team.

The Consulting CFO plays the "defensive" role, supporting corporate management and owner assets.

The Consulting CSO plays the "offensive" role, supporting corporate transformation and growth.

We will consolidate "defensive" and "offensive" expertise to consistently support our clients from decision-making to execution.

This is what Hikari Advisor Group aims for: "Advisors Who Create the Future."

4. Towards a New Organization That Realizes the Brand.

Polishing Expertise, Unifying the Brand.

A brand cannot be realized by philosophy alone. To achieve this, we have reorganized our group structure.

Under the General Incorporated Association Hikari Advisor Group (HAG), which oversees the brand, each specialized firm, including tax corporations, audit corporations, judicial scrivener corporations, social insurance労務士 corporations, administrative scrivener corporations, and consulting firms, will collaborate to provide value as a single brand.

This is not a reorganization to change the organization, but a reorganization to evolve the value provided to our clients.

5. The First Step in Brand Announcement.

Held 20th Anniversary "Appreciation Gathering"

On April 17, 2026, Hikari Advisor Group held an "Appreciation Gathering" to commemorate its 20th anniversary.

We expressed our gratitude to our clients, financial institutions, partner companies, and many others who have supported us for 20 years, and declared the dawn of our second stage.

On that day, we announced our new philosophy, the support model of "Consulting CFO x Consulting CSO," and our new structure, sharing the brand image we aim for going forward.

The 20th anniversary is not a goal for us, but a new beginning.

Building on the trust we have cultivated, we will continue to contribute to our clients' future creation.

6. "Advisors Who Create the Future" for Society.

Brand Concept Seminar to be Held on July 29

This group organizational restructuring is not merely an organizational change.

It is a new challenge as "Advisors Who Create the Future" to comprehensively support our clients' management, assets, and family.

As a venue to introduce these aspirations and new ways of support, we will hold a Brand Concept Seminar on July 29, 2026.

The first part will feature a keynote lecture on "How to Build a Company That Runs Without the President," focusing on human resource development and organizational building.

The second part will introduce the new brand concept and the support model of "Consulting CFO x Consulting CSO," and explain our initiatives to support the improvement of corporate value through collaboration among experts in fields such as management, human resources, DX, and business succession.

We invite you to experience our new challenge.

Brand Concept Seminar "Advisors Who Create the Future"

Date and Time: July 29, 2026 (Wed) 16:00-18:00

Venue: TKP Garden City Kyoto Tower Hotel 2F

Target Audience: CEOs, executives, and partner companies of tax advisory clients.

Application: Accepted via application form.

7. Representative's Message

New Value as "Advisors Who Create the Future."

We are pleased to have reached our 20th anniversary.

We sincerely thank our clients, financial institutions, partner companies, local communities, and our staff who have walked with us, for their support.

The 20th anniversary is not a goal, but a new start. In the coming era, clients seek not just advisors who provide specialized knowledge, but partners who support them from decision-making to execution, with a view to the future of their management, assets, and family.

Therefore, we will evolve into a brand that connects expertise and provides new value, with the philosophy: "The future of management, assets, and family, in a single blueprint."

The future cannot be created by a single specialization.

We connect expertise to create the future.

We will continue to walk with our clients and create a new future.

General Incorporated Association Hikari Advisor Group

Representative Director, Junji Tani

Contact Information

Hikari Tax Corporation (Website)

Contact: Yamashita / Nakazawa / Miki

TEL: 075-252-1300

Mail: [email protected]