Adobe Launches "Adobe Firefly Graph" and "Workflow Builder" to Automate Creative Workflows for Enterprises

July 6, 2026

Adobe Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Maninder Sowhney; hereinafter referred to as Adobe) today announced the launch of "Adobe Firefly Graph Enterprise Edition" and "Adobe Firefly Creative Production Enterprise Edition," which enable the automation of creative workflows for businesses. These two products will allow companies to address the structural challenge of rapidly increasing content demand, assetize and share creative production know-how across the organization, and efficiently produce consistent content repeatedly. Furthermore, creators will be freed from repetitive tasks and can focus on more creative work. Additionally, a simulation feature has been added to Adobe Brand Intelligence, enabling large-scale content deployment without compromising brand consistency. This allows companies to predict responses before implementing marketing measures and execute more effective campaigns.

As the use of generative AI in business becomes more common, image generation AI is also gaining traction. A survey released by Adobe in December 2025 (Note 1) found that approximately 60% of respondents use image generation AI for idea generation and designing internal documents, while its use for external materials remains at 20% due to concerns about copyright infringement and information leakage. Content production demand is also expected to increase fivefold between 2024 and 2026 (Note 2), making efficiency and productivity improvements in production an urgent issue for businesses. While partial adoption is progressing, many cases fail to achieve company-wide deployment due to bottlenecks in tedious tasks such as creating variations and expanding to distribution sizes, without demonstrating a return on investment. Adobe aims to solve this problem with a system that automates and assetizes the entire production process, not just individual functions, and supports companies in optimizing creative production across their entire organization.

Adobe Firefly Graph Enterprise Edition

Adobe Firefly Graph Enterprise Edition is a visual canvas for building AI-powered creative workflows. It integrates creative technologies from Adobe Photoshop, Adobe Illustrator, and Adobe Premiere, along with industry-leading AI models including Adobe Firefly, into a single, controlled workflow. By systematically managing and sharing generative AI and editing processes, rather than relying on single prompts, creative teams can improve the efficiency and quality of their creative production. Key features include:

Reproducible Workflow Design: Combines generative AI and creative tools to structure editing and generation processes, enabling stable and repeatable production of high-quality output. It connects over 300 multimodal nodes and generative actions from Adobe Firefly and partner models to build end-to-end creative workflows.

Share and Deploy Core Workflows Across Teams: Save and share workflows across the organization, managing them as reusable components to improve production speed and consistency.

Adobe Firefly Creative Production Enterprise Edition

Adobe Firefly Creative Production Enterprise Edition is a new product specialized for mass production (production) processes. It integrates production template management, variation creation, large-scale automation, and brand asset verification, covering the entire flow from planning to mass production and distribution. To cope with the surge in content demand, it automates the tedious mass production tasks that have relied on manual labor, creating an environment where designers can focus on creation. Integration with Frame.io also seamlessly connects to the review and approval process, accelerating the entire content production process.

One of the features included in this product is "Workflow Builder." This is a system for building and deploying workflows across multiple generative AI models, with the following key features:

AI Models at Your Fingertips: AI agents, from Adobe Firefly to partner models such as Google and OpenAI, integrate complex processes into one to achieve advanced output.

Build, Deploy, and Run: Once built, workflows can be reused as assets regardless of format, and deployment across the organization is smooth.

Seamless Production Experience: Deeply integrates with existing production environments (Photoshop, Premiere, Illustrator, InDesign, etc.) and automates asset import/export, accelerating the production "supply chain" itself.

Adobe Brand Intelligence Simulation Feature

With the new simulation feature added to Adobe Brand Intelligence, companies can predict content receptiveness before launching campaigns. While current marketing possesses a wealth of data, challenges include delayed decision-making based on post-launch data, increased repetitive costs due to content proliferation, and limitations on creativity due to prioritizing safe choices. The simulation feature utilizes "synthetic audiences" based on real data, enabling evaluation under conditions closer to reality than traditional personas and predicting audience reactions before launch. By incorporating insights upstream in decision-making, it supports more accurate decisions by enabling judgment of "what works" while there is still time to act. Key features include:

Achieve a constantly available virtual focus group by building individual personas based on actual customer data, aggregating them into segments and panels.

Test at each stage of development, from initial concepts to finished assets.

Obtain qualitative insights on message, tone, clarity, and overall impression, not just scores.

Support idea selection, speed up decision-making, and facilitate early consensus among stakeholders while verifying brand fit.

Availability

Adobe Firefly Graph Enterprise Edition is available today with Adobe Creative Cloud Enterprise Edition 5, and Workflow Builder is available today with Adobe Firefly Creative Production Enterprise Edition. Furthermore, the simulation feature is available today within Adobe Brand Intelligence.

Note 1: Source: Adobe's "Survey on the Practical Use of Generative AI" released on December 23, 2025.

Note 2: Adobe survey of 2,841 marketers in markets including the US, Australia, France, Germany, India, Japan, and the UK (conducted February 27 - March 7, 2024).

About Adobe

Adobe provides innovative platforms and tools that enable creativity, productivity, and personalized customer experiences, empowering everyone to create. For more information about Adobe, please visit our website (https://www.adobe.com/jp/about-adobe.html).

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