Anagram Inc., a marketing support company focusing on performance-based advertising, has renewed its corporate philosophy and code of conduct in preparation for the start of its new fiscal year in June 2026.

The background of this renewal is shared in the blog post below.

We have renewed our corporate philosophy and code of conduct. -- Anagram Inc.

The new corporate philosophy is "Transforming individuality of people and companies into winning power."

We have deliberately used the strong word "win."

The word "win" does not mean defeating competitors, but rather being chosen by the market, generating profits, and continuing to take on new challenges. Both individuals and companies can only continue to challenge, nurture people, and operate by winning in the market and generating profits. However, winning itself is not the goal; the important thing is that the possibilities for people, companies, and the world expand beyond that.

Furthermore, the idea that these new possibilities arise from the individuality of each person and each company is at the core of our philosophy.

Seven Codes of Conduct

There are seven codes of conduct, presented as a story with meaning in their order:

1. Decide for yourself — While using precedents and AI suggestions as hints, create unique solutions tailored to the situation. 2. Enjoy — Gain a sense of accomplishment from small successes and aim for better work. 3. Approach with a management mindset — Start from the perspective of "If I were managing this," and take an overall view. 4. Be autonomous as a professional — Understand the limits of working alone and cooperate with others. 5. Leverage your strengths — Look at the differences of each person and each company, beyond their knowledge and experience. 6. Be considerate, but not reserved — Speak the truth that benefits the other party. 7. Take the initiative — Even when things are going well, anticipate potential problems.

This flow, starting with "Decide for yourself" and concluding with "Take the initiative," expresses the process by which each employee develops a management perspective.

The message behind this is "cultivating management talent."

The underlying concept of this renewal is the idea of "cultivating management talent."

In the age of AI, general solutions become easier to find, but value is created in the "individuality" and "strengths" of each person and company. Furthermore, in Japan, where the working population is declining, leveraging the individuality of each person is becoming more important than ever.

"Management talent" may sound difficult, but the entry point is simple: first, decide for yourself and enjoy. From there, your perspective broadens to encompass the whole, and you begin to see the strengths of yourself and those around you. The idea is that leadership, which can take the initiative, lies at the end of such accumulated efforts.

We will continue to value the "individuality" of each employee.

Anagram will continue to promote organizational development that leverages the individuality of each employee, centered around this new corporate philosophy and code of conduct.

Details of the new corporate philosophy and code of conduct can be found here.

Corporate Philosophy: https://anagrams.jp/about/philosophy/

Code of Conduct: https://anagrams.jp/about/way/

Blog: We have renewed our corporate philosophy and code of conduct.

About Anagram Inc.

Anagram Inc. is a marketing support company specializing in performance-based advertising.

We have provided marketing support to hundreds of companies, from startups and SMEs to national clients.

[Inquiries regarding this matter]

Contact: Nodoka Furuta

E-mail: [email protected]

Inquiry: https://anagrams.jp/contact/

Company Name: Anagram Inc.

Representative: Junya Oyama, Representative Director

Business Overview: Performance-based advertising consulting, marketing support, creative production

Location: Field Kitashinjuku 1-3F, 4-4-4 Sendagaya, Shibuya-ku, Tokyo

URL: https://anagrams.jp/

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  • Source: PR TIMES
  • Category: 企業情報