【Second Year Launch】Okinawa High School Job Support Media 'Happywork Okinawa' Connecting Students and Local Companies

[From front left] Hiromi Tamaki, President & CEO of Brain Okinawa Co., Ltd.; Naoki Tanamura, Representative Director of Alliance Co., Ltd.; Tsuguhiko Matsudate, Section Chief & Producer, Account Production Team, Brain Okinawa Co., Ltd. [From back left] Kaito Nago, Solution Sales Department, Nippon Travel Okinawa Co., Ltd.; Motoki Konna, Deputy Department Head; Teru Man'e, Executive Officer & Department Head, Business Creation Division, Alliance Co., Ltd.; Yuki Kawasaki, Department Head, Solution Promotion Division, Alliance Co., Ltd.

Alliance Co., Ltd. (Headquarters: Kagoshima City, Kagoshima Prefecture) has launched the second-year project of 'Happywork Okinawa,' a high school job guidebook connecting high school students in Okinawa Prefecture with local companies.

This year, in addition to Brain Okinawa Co., Ltd. (Naha City, Okinawa Prefecture), which has collaborated since the first year, Nippon Travel Okinawa Co., Ltd. (Naha City, Okinawa Prefecture) has joined the initiative. The three companies have begun production of the 'Happywork Okinawa 2026 Edition' (scheduled for release in March 2027) under a collaborative framework, launching the project with a kickoff meeting at Alliance's headquarters.

In its second year with new partners, the project will further strengthen collaboration with local companies, high schools, and related organizations, promoting an environment where high school students can learn about local businesses and choose career paths that suit them.

The three companies exchanging views on the second-year initiatives of 'Happywork Okinawa' during the kickoff meeting held at Alliance's headquarters.

Bringing 'Work' Closer to High School Students: What is 'Happywork Okinawa'?

When high school students conduct job searches, their primary source of company information is job listings. However, job listings alone cannot fully convey a company's appeal—such as job responsibilities, workplace atmosphere, and employees' motivations.

'Happywork Okinawa' is a job guidebook designed for high school students to address this challenge.

By featuring company profiles, interviews with veteran employees, photos that convey job content and workplace atmosphere, the guidebook delivers information that helps students vividly imagine themselves working at these companies. It also aims to connect local companies, schools, and families by being utilized by parents and schools, thereby expanding the option of working locally.

Currently published in Kagoshima, Kumamoto, and Okinawa, new editions are planned for Saitama, Saga, and Nagasaki in 2026. The initiative is expanding nationwide to connect high school students with local companies.

【Happywork Publication Records】

・2025 Okinawa Edition: 150 companies featured

・2025 Kagoshima Edition: 321 companies featured

・2025 Kumamoto Edition: 184 companies featured

To date, 'Happywork' editions across prefectures have featured numerous organizations, including prefectural governments, prefectural police, and the Japan Coast Guard!

【Happywork Information Websites】

Kagoshima Edition: https://happywork.info

Kumamoto Edition: https://kumamoto.happywork.info

Okinawa Edition: https://okinawa.happywork.info

Clear Positive Feedback from Companies and Schools in the First Year

In its first year, 'Happywork Okinawa' featured 150 local companies and received high praise from many businesses and schools.

Reflecting on the first year, Brain Okinawa Co., Ltd. stated:

"Having experienced numerous sales initiatives, this is the first time we've seen companies so willing to listen. While labor shortages are a societal challenge, more importantly, we've felt a strong desire among local companies to convey their appeal to high school students."

Additionally, during school visits, career guidance teachers shared:

"Materials explaining employment are mostly text-based and difficult for high school students to understand. Having a booklet like 'Happywork,' which includes photos and employee voices, makes it much easier to use in career guidance."

This feedback highlights strong appreciation from the education sector as well.

Looking ahead to the second year, they added:

"Currently in Okinawa, some high school students choose to work outside the prefecture based solely on salary and other conditions, without sufficient information about companies. This leads to early resignations due to mismatches after employment. While working outside the prefecture is a great option, we hope students first learn about local companies and choose career paths that suit them. To support high school students' futures, it's essential for adults—including schools and communities—to work together, not just individual companies."

Nippon Travel Okinawa Joins to Support Regional Career Education

Nippon Travel Okinawa Co., Ltd., newly joining in the second year, actively engages in solving regional challenges alongside its travel business.

One such initiative is organizing company visit bus tours for high school students, creating opportunities to experience real workplaces by visiting local companies.

While advancing these efforts, the company's desire to 'increase opportunities for students to learn about local companies' aligned with the vision of 'Happywork Okinawa,' leading to their participation.

Nippon Travel Okinawa commented:

"We strongly resonate with the ability to deliver company appeals beyond job listings to high school students. By combining 'Happywork Okinawa' with company visit bus tours, we aim to provide students with opportunities to discover the jobs they truly want and career paths that suit them in the future."

Motivated team members from Brain Okinawa Co., Ltd. and Nippon Travel Okinawa Co., Ltd. for the 'Happywork Okinawa 2026 Edition'

"Supporting high school students not as a single company, but as an entire community"

Moving forward, the project will actively recruit participating companies and provide information to high schools, advancing preparations for the March 2027 release of the 'Happywork Okinawa 2026 Edition'.

Alliance Co., Ltd., Brain Okinawa Co., Ltd., and Nippon Travel Okinawa Co., Ltd. will leverage their respective strengths to create an environment where each high school student can choose a career path that suits them.

【Inquiries Regarding This Matter】

Alliance Co., Ltd. (Happywork Operations Office)

8-7 Kanobecho, Kagoshima City, Kagoshima Prefecture 892-0828 Fujiasu Kagoshima Kanobecho Building 5F

TEL: 0120-322-277

WEB: https://lp.happywork.info/okinawa/

'Happywork' Official note Account: https://note.com/happywork_all

Brain Okinawa Co., Ltd.

3-21-1 Kumoji, Naha City, Okinawa Prefecture 900-0015 Kuniyoshi Building 4F

TEL: 098-862-6269

Nippon Travel Okinawa Co., Ltd.

3-21-1 Kumoji, Naha City, Okinawa Prefecture 900-0015 Kuniyoshi Building 2F

TEL: 098-862-3355