Generating 141 Car Inspections and 4.65M Yen Revenue with Zero Ad Cost: Ignition Supports Digital Strategy for Chiba's Long-standing Gas Station Kanazawa Sekiyu

On May 25, 2026, Ignition Co., Ltd. (Headquarters: Tokyo, CEO: Keiichi Tanizaki) announced its digital strategy support initiatives for Kanazawa Sekiyu Co., Ltd., a long-standing gas station in Chiba City, Chiba Prefecture.

In this project, the company is supporting the creation of a mechanism to expand non-fuel revenue without relying on advertising costs across three pillars: car inspections, sheet metal painting, and used car appraisal/purchase, through website construction, SEO, and reservation flow design.

### Purpose and Background of the Service

Ignition Co., Ltd. is supporting the digital strategy of Kanazawa Sekiyu Co., Ltd., which operates gas stations and maintenance businesses in Midori-ku, Chiba City.

As a community-based full-service gas station (SS), Kanazawa Sekiyu has provided non-fuel services such as inspections, maintenance, and sheet metal painting. However, they previously faced the challenge of being heavily dependent on the experience and sales power of field staff, needing to create a 'reproducible revenue mechanism that does not over-rely on individuals' for the future.

Consequently, the company positioned car inspections, sheet metal painting, and used car appraisal/purchase as the three pillars of non-fuel revenue. They promoted a digital strategy aiming for a state where customers could find, consult, and book services themselves, starting from search engines and their own website.

In the 'Kanazawa Anshin Shaken' (Safe Car Inspection) site launched in April 2025, they generated 141 car inspections and 4,653,000 yen in revenue over the year from April 2025 to March 2026. Furthermore, in the sheet metal painting area, they handled 15 cases in the two months of April and May 2026, creating a total gross profit of 1,477,708 yen.

In May 2026, they also launched 'Kanazawa Anshin Kuruma Kaitori' (Safe Car Purchase), a used car appraisal and purchase site, continuing to build new revenue flows following car inspections and repairs. This site provides a 24/7/365 reservation flow for on-site and in-store appraisals, designed to give peace of mind to first-time sellers and female customers.

### Kanazawa Sekiyu Until Now: A Community-Based SS Supported by Field Power

Kanazawa Sekiyu Co., Ltd. is a community-based company operating a full-service SS in Honda, Midori-ku, Chiba City. Equipped with a certified factory, sheet metal booth, and two lifts, it provides services supporting local car life, including inspections, maintenance, and painting, in addition to gasoline sales.

The company has grown by leveraging its relationships with local customers and the responsiveness of its field staff. However, in the past, a significant portion of the business depended on the experience and sales skills of specific staff members. While sales were being made, the challenge was the high level of individual dependence and the lack of sufficiently organized, reproducible customer acquisition flows.

The essential issue was whether the company could have a mechanism to continue growing non-fuel revenue as a whole, rather than relying solely on the hard work of the field staff.

### Kanazawa Sekiyu's Goal: Creating a 'Non-fuel Revenue Outlet' Not Over-dependent on People

After the management structure changed in 2022, Kanazawa Sekiyu aimed to break away from its previous field-dependent operations and build a mechanism that could continuously generate revenue as a company. In this process, they emphasized customer acquisition flows for non-fuel services such as inspections, repairs, and used car purchases.

In the gas station industry, creating a revenue structure that does not rely solely on fuel sales has become critical. However, significantly changing field operations is not easy for local gas stations. Therefore, Kanazawa Sekiyu aimed to create a state where 'customers search by themselves and come to consult or book by themselves.' This is not just automation, but an effort to create a state where revenue 'self-runs' as a company.

### Actions Taken: Digital Strategy as 'Low-barrier DX'

Specifically, the following initiatives were carried out:

- **Car Inspection**: Built the 'Kanazawa Anshin Shaken' site and organized a flow from local search to booking. - **Sheet Metal Painting**: Launched 'Kanazawa Anshin Bankin' and built a consultation flow for scratch and dent repair estimates. - **Used Car Appraisal/Purchase**: Launched 'Kanazawa Anshin Kuruma Kaitori' in May 2026. - **Store Integration**: Linked signage and existing customer touchpoints with digital flows. - **Recruitment and Trust Building**: Renewed the corporate website to strengthen the company's credibility and recruitment flows.