Portuguese Botanical Beauty Brand Benamôr Launches New 'ALECRIM' Collection in Japan

Inno Associates Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kotaro Ike), the sole Japanese agent for Benamôr, has launched the 'ALECRIM' collection on June 1, 2026. Inspired by rosemary, a herb cherished in Portugal, this collection stems from the botanical beauty brand 'Benamôr,' which was founded in Lisbon in 1925.

'ALECRIM' means 'rosemary' in Portuguese. Inspired by the refreshing and pleasant scent of rosemary grown under the Portuguese sun, this collection is a cool body care series that captures the nature and lifestyle of Portugal.

The collection features organic rosemary oil derived from the herb, combined with eucalyptus leaf extract and peppermint extract to create a crisp, refreshing herbal note. In contrast to its refreshing scent, the formula includes plant-derived moisturizing ingredients such as argan oil and shea butter, ensuring a fresh, light application that provides deep hydration.

[Product Lineup] - ALECRIM Foot Cream (90mL): 4,400 yen (tax included) - ALECRIM Hand Cream (50mL): 3,740 yen (tax included) - ALECRIM Solid Soap (100g): 2,310 yen (tax included) *Note: Shower gel 500mL and Hand cream 30mL will be released subsequently.

Benamôr was established by a pharmacist in Lisbon in 1925. Known for its plant-derived ingredients and beautiful Art Deco packaging, it was even favored by the Portuguese Queen. Today, it continues to merge traditional natural recipes with modern technology, maintaining a commitment to sustainable production.