Intasect Communications reported on a webinar detailing how over 90% of Chinese tourists now utilize generative AI like DeepSeek and Doubao for travel planning, shifting from search engines to interactive dialogues. The company emphasized the importance of Generative Engine Optimization (GEO) to ensure regional and service information is correctly referenced by AI. They propose a continuous improvement cycle including brand diagnosis and content refinement across platforms like RED and WeChat to capture early-stage travel interest.
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: CJTC