New Bistro 'B table' Launches in Sendagaya for 'Everyday Dining'

Overview Interest Inc. (CEO: Hirohiro Nihei, Location: Setagaya-ku, Tokyo) will open a new bistro concept, 'B table,' in Sendagaya, Shibuya-ku, Tokyo, in May 2026, in collaboration with Balance Football Co., Ltd.

'B table' is developed as a joint project with 'BALANCE FOOTBALL CLUB,' which promotes culture related to football.

Concept As a space where sports, fashion, culture, and dining naturally intersect, the store is crafted to cherish the unique atmosphere of Sendagaya. Based on the theme of 'everyday tables in countries where food culture is rooted,' such as Spain, Italy, and France, it provides an accessible yet refined experience.

Cuisine and Wine The name 'B' embodies 'Balance,' 'Base' (origin), and 'Borderless.'

- **Cuisine**: Based on Spanish, Italian, and French home cooking and bar culture, the menu includes zeppolini, burrata cheese, pan con tomate, prosciutto, charcoal-grilled dishes, and pasta, with a focus on ingredients and cooking methods. - **Wine**: The lineup includes approximately 30 types, mainly from France and Italy, offering an approachable wine experience.

Space Design The interior features an antique aesthetic, providing a calm and warm atmosphere. With a 20-seat capacity, it allows for a close connection between the chef and diners.

Background Located in the Sendagaya area, known for the National Stadium and Tokyo Metropolitan Gymnasium, the bistro aims to propose 'urban daily food.' Interest Inc., having experience in various food-related ventures, aims to create a place where people can naturally connect through this project.