WinnerSoft Partners with Alibaba.com, Signs Official Partnership Agreement for the Japanese Market

WinnerSoft Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Mi Zhou; hereinafter "WinnerSoft") is pleased to announce that it has partnered with Alibaba.com, the operator of the world's largest B2B platform, Alibaba.com, and has signed an agreement as an official partner in the Japanese market. Through this partnership, WinnerSoft will support Japanese companies in their overseas B2B (business-to-business) expansion, from store setup to customer acquisition, negotiation, and closing deals.

Background: Shrinking Domestic Market and Expanding "Cross-Border Demand"

While the domestic market is facing structural contraction due to a declining population, there are numerous corporate buyers overseas seeking Japanese products. According to a survey by the Ministry of Economy, Trade and Industry, cross-border e-commerce exports from Japan to overseas continue to expand, with the weak yen and high trust in "Made in Japan" providing a significant tailwind for Japanese companies.

In this context, B2B (business-to-business) transactions, which build continuous relationships with overseas wholesalers, retailers, and manufacturers, are attracting attention as a means to establish a stable revenue stream overseas, unlike B2C e-commerce, which tends to be a low-margin, high-volume business, due to the larger transaction size per deal.

On the other hand, many Japanese companies have not yet ventured into overseas expansion due to concerns such as "language barriers," "business customs," "payment collection," and "logistics and customs clearance."

About Alibaba.com

Founded in 1999, Alibaba.com is a global B2B platform that connects "companies that want to sell" with "companies that want to buy" worldwide. It covers over 200 countries and regions globally and is used by over 50 million corporate buyers.

Key Figures

Scale (Alibaba.com Public Figures)

Active Buyers

Over 50 million (Corporate buyers worldwide)

Covered Countries/Regions

Over 200 countries (Covering almost the entire world)

Annual Transaction Value

Over $60 billion (2025 projection, approximately 10 trillion yen)

Monthly Product Views

1.83 billion (Views of Japanese company products/month)

Source: Alibaba Group Annual Report 2024 / Alibaba.com Data "Image Analysis of Japanese Industries" (May 2025)

WinnerSoft's Cross-Border B2B Support Services

To alleviate concerns such as "Overseas transactions seem difficult" and enable even inexperienced companies to start overseas B2B with peace of mind, we offer the following support:

● Store Setup Support: Dedicated staff will assist with initial account setup and store construction.

● Product Listing & Multilingualization: AI-powered automatic translation and optimization of product pages into multiple languages enable negotiations with overseas buyers even for those not proficient in English.

● Customer Acquisition & Negotiation Support: Customer acquisition through advertising operations and the AI tool "Smart Assistant," handling of quotation requests, and 24-hour automatic inquiry response.

● Secure Transactions: "Trade Assurance" protects payment collection.

● Operational Support: Continuous operational and improvement support from a dedicated account manager.

Three Common Concerns in Overseas Transactions and Their Solutions

Common Concerns

Alibaba.com / WinnerSoft's Solutions

Language Barrier

AI-powered automatic multilingual translation of product pages and communications.

Time Differences / Staff Shortages

"Smart Assistant" provides automatic, multilingual responses to inquiries 24/7.

Risk of Payment Collection

Transaction guarantee through the "Trade Assurance" transaction protection system.

Now is a "Blue Ocean" | High Demand, Low Supply

On Alibaba.com, buyers from around the world are searching for products from Japanese companies across 49 industries, including apparel and textiles, home appliances and electronics, food and beverages, agricultural products, beauty and cosmetics, and tools and hardware. The largest buyers of Japanese products overall are from the US and Europe. For food and agricultural products, demand is concentrated in regions such as South Asia, Europe, and Africa, with clear regional demand patterns depending on the industry.

While buyers worldwide are seeking Japanese products, the number of Japanese companies exhibiting on Alibaba.com is limited. Now is the perfect time to establish relationships with overseas buyers as a first mover, with little competition. WinnerSoft will support Japanese companies in reliably seizing these business opportunities.

Message from the Representative

Mi Zhou, Representative Director and President, WinnerSoft Co., Ltd.

"Japan has many excellent products that are competitive globally. Leveraging our expertise in bridging Japan and the world, along with our AI and DX technological capabilities, we will fully support the overseas B2B expansion of Japanese companies as an official partner for the Japanese market on Alibaba.com. We aim to help deliver 'Japan's best products to the world market.'"

Future Developments

Starting with this partnership, WinnerSoft will offer individual consultations to Japanese companies in various industries. In collaboration with export support systems from national and local governments and JETRO, we will support the cross-border B2B expansion of Japanese companies and contribute to the expansion of overseas sales channels for Japanese manufacturing.

For service details and inquiries, please visit: https://alibaba-global.jp/contact

Company Overview

Company Name

WinnerSoft Co., Ltd.

Headquarters Location

Wateras Annex 6F, 2-105 Kanda Awajicho, Chiyoda-ku, Tokyo

Established

July 2013

Capital

100 million yen

Representative

Mi Zhou, Representative Director

Business Activities

AI Solutions, SI Services, DX Solutions

URL

https://www.winnersoft.co.jp

Service Site

https://alibaba-global.jp

Inquiries Regarding This Matter

WinnerSoft Co., Ltd. AI Solution Business Division

Email: [email protected]

Tel: 03-3257-1202

Service Site: https://alibaba-global.jp

* The figures and data described in this release are reference values based on information published and provided by Alibaba.com and each source organization. Results vary depending on the product, system, and market environment, and achievement is not guaranteed. Company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.