[b.box] The long-awaited "muted colors" are newly available for the "360 Cup" that supports natural cup drinking! Pre-sale starts July 31 (Fri.) at Akachan Honpo.

weskiii Co., Ltd. (Headquarters: Minato-ku, Tokyo https://weskiii.com/ ), which operates the Australian baby and kids brand "b.box", will be pre-selling new muted colors for its "360 Cup", a training cup for practicing drinking from a cup, starting July 31 (Fri.) at Akachan Honpo stores nationwide and the Akachan Honpo Online Shop (https://shop.akachan.jp).

*Pre-sale Period: July 31, 2026 (Fri.) - August 31, 2026 (Mon.)

The "360 Cup", which can be used from 6 months of age, is a cup training item with a handle that "prevents spills even when upside down".

The new colors include four types: "blush", "sage", "ocean", and "latte".

The sophisticated muted colors, which blend into lifestyles, will stylishly brighten up daily mealtimes and time at home.

General sales will begin sequentially from September 14 (Mon.).

Collection Page: https://bboxforkids.jp/collections/360-cup

Product Details

●360 Cup

●Product Overview

blush sage ocean latte

・Product Name: 360 Cup

・Colors: blush / sage / ocean / latte

・Price: ¥1,980 (tax included)

・Sales Start Date: Pre-sale begins July 31 (Fri.) at Akachan Honpo stores nationwide and the Akachan Honpo Online Shop.

General sales will begin sequentially from September 14 (Mon.).

・Target Age: 6 months and up

・Capacity: 250ml

・Materials: Polypropylene (body, handle, spout) / Silicone (spout cover)

★Made with BPA, phthalate, and PVC-free materials.

・Overall Size: H120mm x W122mm x D75mm

・Heat Resistance: Lid, Cup, Handle 100°C (※Cup body only is microwave safe) / Seal (spout) 180°C

・Dishwasher safe (Please keep away from heat sources.)

・Official Store Collection Page URL: https://bboxforkids.jp/collections/360-cup

・Akachan Honpo Online Shop URL: https://shop.akachan.jp/shop/r/rbbox

Features of b.box's 360 Cup

Supports baby's natural drinking habits with a unique design compliant with Ministry of Health, Labour and Welfare guidelines.

The Ministry of Health, Labour and Welfare's "Support Guide for Breastfeeding and Weaning" indicates that for feeding from the mid-weaning stage onwards, the spoon should be placed on the lower lip and the upper lip should be allowed to close. These natural lip movements are crucial processes that form the basis of eating and drinking actions.

b.box's "360 Cup" is an innovative training cup designed to support precisely this natural developmental process (eating and swallowing). Its most significant feature is the unique valve structure that allows liquid to flow only when the silicone spout is pressed by the "lower lip".

This provides an ideal practice environment for a smooth transition to a regular cup, as it encourages the baby to develop the ability to control the flow by firmly placing their lower lip on the rim of the cup.

3 Reliable Features of the 360 Cup

1. 360-degree drinking design

Babies can drink from any position on the rim of the cup. Because they don't need to worry about the orientation, even babies just starting to practice holding a cup can intuitively hydrate themselves.

2. Wide handle that is "easy to grip" even for small hands

Features a wide side handle that is easy for babies' small hands to hold securely. This allows them to hold the cup stably, gently supporting their independent drinking style and fostering a sense of accomplishment.

3. Easy switching with a simple turn of the handle! "Two modes" convenient for home and outings

Turn the handle down to switch to "Drink Mode" where the spout is exposed.

Turn the handle up to lock the spout and seal it in "Travel Mode".

This single cup can be used in various situations, from cup training at home to carrying it on the go.

About b.box

b.box was born in Australia in 2007. It is a popular brand in its home country with over 2,000 retail stores and offers a variety of mealtime items such as Sippy cups. The brand's items, which are designed with b.box's unique blend of design and practicality, aim to support children's independence and foster self-esteem, while also solving childcare problems and reducing parental burden. In recent years, the company has expanded its product line to include items that adults can use comfortably, growing into a brand loved by all generations. Its popularity is not limited to Australia; it has evolved into a global brand supported in over 65 countries worldwide. b.box Official Website: https://bboxforkids.jp/

b.box Official Instagram: https://www.instagram.com/bboxforkidsjapan/

About weskeiii

Bringing the good life from around the world into your daily life. We are storytellers who introduce and develop attractive brands and items found overseas in Japan, with the theme of "enriching life."

We value not only delivering products but also carefully conveying the stories behind them and the thoughts of the creators.

We aim to create small moments of excitement and comfort in everyday life.

We want to deliver such experiences through our items.

We hope to help enrich your life further by conveying the worldview and values of the brands in a deeper, more resonant way.

The official online store "weskiii store", operated by weskeiii Co., Ltd., is scheduled to open within 2026. With the desire to "deliver the good life from around the world to you," we propose items that will color your daily life and gently accompany you as you navigate your busy days.

weskiii store Official Instagram: https://www.instagram.com/weskiii.store/

Information page for corporations: https://b2b.weskiii.com/pages/bbox-about?utm_source=prtimes&utm_medium=referral&utm_campaign=bbox_prtimes_footer260708

Inquiries regarding handling: https://b2b.weskiii.com/pages/inquiry?utm_source=prtimes&utm_medium=referral&utm_campaign=bbox_prtimes_footer260708&inquiry_channel=bbox_prtimes_footer