French-born, globally popular new sensation device "Playtiles" makes its Japan debut

NK Trading Co., Ltd., celebrating its 20th anniversary as an official import agent for overseas game peripherals, will introduce the innovative smartphone game controller "Playtiles Season 2," developed by France's INNO Studio S.A.S., to Japan for the first time. Test sales will commence in May 2026 through our directly managed online shop, "WorldGameExpress." Based on customer feedback, we plan to gradually expand sales channels thereafter.

Playtiles is a physical controller with no electronic components that adheres to smartphone screens like "gecko feet." It has sold over 1,300 units in more than 40 countries worldwide and has been featured in media outlets across Germany, the United States, France, Luxembourg, and other nations.

What is Playtiles: "Just stick it on" your smartphone to turn it into a handheld game console

Playtiles is a pocket-sized controller with no electronic components that directly adheres to your smartphone screen. It requires no batteries, cables, or Bluetooth pairing; simply attach it to the screen to achieve authentic game control with physical buttons.

It is compatible with almost all iOS/Android smartphones with a width of 68mm or more. By combining it with the dedicated web app "PlaytilesOS," we have built a unique game ecosystem that allows for comfortable play of officially licensed indie games.

Easy to use in just 3 steps

1. Scan: Read the QR code on the back of the Playtile and launch PlaytilesOS.

2. Place: Place it on the smartphone screen and connect to the "virtual cable" on the screen.

3. Play: Enjoy games anytime, anywhere.

Main Features

No adhesive required: Adheres to the smartphone with a special structure like gecko feet. Leaves no residue when peeled off.

No electronic components: No batteries or cables needed. A physical mechanism that transmits your finger's touch directly to the screen.

Handheld game console-like operability: Features conductive mechanical buttons with a click sensation, providing an authentic play experience.

Ergonomic design: Compact size, fits in a wallet or pocket.

Privacy-focused: Collects no personal data, with no advertisements or in-game purchases.

Universal compatibility: Compatible with most iOS/Android smartphones 68mm or wider.

Sales Details: "Season 2 Pack" Contents

The test sale will feature the "Playtiles Season 2 Pack," which includes an improved controller and abundant game content.

Controller without electronic components (v2): The latest version with a redesigned D-pad and a new visual identity.

PlaytilesOS (iOS/Android compatible): A dedicated web app featuring centralized game library management, achievements, manuals, TV casting functionality, game import/export, and more.

Season 2 Games (24 titles): 24 homebrew games officially licensed from indie developers, delivered weekly over 12 weeks. Includes 7 titles exclusive to Playtiles, with a total value exceeding 60 Euros. Covers multiple genres including action, adventure, horror, platformer, puzzle, and racing.

Playable right out of the box.

Test Sale Overview

Product Name

Playtiles Season 2 Pack (Controller + Game Bundle)

Sale Price

6,300 yen (excluding tax)

Sale Start Date

July 6, 2026

Sales Location

WorldGameExpress (NK Trading Co., Ltd. Direct Online Shop)

Sales URL

https://worldgameexpress.myshopify.com/products/playtiles

Compatible Models

iOS/Android smartphones 68mm or wider

Future Plans

Sales channels to be expanded sequentially based on test sale response.

Playtiles' Track Record

Over 1,300 units sold in more than 40 countries worldwide

Over 40 indie developers/studios participating

Over 50 licensed games included in the ecosystem

Featured in media worldwide, including Japan (Gizmodo Japan), USA (Yanko Design), Germany (Notebookcheck), Luxembourg (Silicon Luxembourg), France (Le Télégramme), and European IP specialist media (Creatives Unite).

Made in France, patent pending, European design registration (No. 015110012-0001, No. 015110012-0002), and protected by international trademark and design rights.

User Voices (International Users)

"It's been working perfectly since the day I received it. Depths of Europa is unbelievably fun!" - Stinoalpino

"It's small and light, and it feels great to just place the Playtiles on my phone and start playing immediately." - Antoine G.

"Playing Game Boy homebrew games has become even more enjoyable!" - Homebrew Raider

About the Developer

INNO Studio S.A.S. is an independent studio specializing in software, hardware, and video games, founded in 2023 in the Moselle department of the Grand Est region of France by Wesley Deglise and David Pinneau. It has received support for prototyping and R&D from the Grand Est region and Bpifrance and is a member of the regional video game industry network "East Games."

Official Website: https://get.playtil.es/

About the Import Agent

NK Trading Co., Ltd. is a company that carefully selects and imports/sells popular overseas game peripherals in Japan. Through its directly managed online shop "WorldGameExpress," it serves as an official import agent for overseas manufacturers such as Polymega, hitBOX, Hyperkin, Pound, Retro Fighters, and Epilogue, delivering authentic overseas game peripherals to domestic game fans. The company celebrated its 20th anniversary in 2025.

WorldGameExpress: https://worldgameexpress.myshopify.com/

Contact Information for this Matter

NK Trading Co., Ltd. / WorldGameExpress

Website: https://worldgameexpress.myshopify.com/

X (formerly Twitter): @WGE_Shop

* Information, prices, and specifications in this release are as of July 2026. They are subject to change without notice.

* Playtiles is patent pending, has European design registration (No. 015110012-0001 and No. 015110012-0002), and is protected by character and figurative trademarks (FR500000005158931 and FR500000005158933).