This Summer, Cancel Dinner Cooking: Oisix Launches High 'Menpa' Dinner Service 'DeliOisix', Expands Production by 1.4x to Meet Rising Demand

Oisix Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Kohei Takashima), a provider of food subscription services under the brand 'Oisix,' has strengthened its product manufacturing system for 'DeliOisix'—a ready-to-heat, ultra-'Menpa'※ dinner service—and expanded daily production volume by 1.4 times in response to strong support from busy dual-income households with children.

Additionally, ahead of the summer vacation period when family meal frequency increases, the company has focused on developing products with longer shelf lives. Starting Thursday, July 16, 2026, it will begin selling the 'DeliOisix 4days Plan,' delivering four days' worth of dinner meals including the delivery day.

Sales page URL: https://www.oisix.com/sc/deli4days

※Abbreviation for Mental Performance. A philosophy that prioritizes minimizing mental burden by reducing stress from decision-making and emotional drain from failure or regret.

▲Popular menu: 'Cheese-Grilled Chicken with Hokkaido Potatoes' ▲New menu: 'Rice-Advancing! Pork and Colorful Vegetable Chapchae'

The 'Cancel Culture' Movement Takes Hold: Choosing Not to Do What Is Considered Normal

An Era Prioritizing Reduction of Stress Related to 'Choice' and 'Emotions'

In recent years, with the rise of dual-income households and increasing focus on time efficiency, demand for reducing the burden of dinner preparation has grown. Among younger generations, the 'cancel culture' movement—consciously choosing not to do certain things—has become established. This has accelerated demand for services that allow people to 'cancel' cooking, especially on busy weekdays, by purchasing pre-cooked side dishes.

Furthermore, 'Mental Performance (Menpa),' highlighted as the 2026 consumer trend following 'Cost Performance (Cospa),' stems from the increasing volume of information due to AI and social media, leading more people to recognize the finite capacity for thinking and decision-making. As 'decision-making time' becomes a valuable resource, services that reduce the stress and time spent on personal choices are gaining attention.

Expanded Production to Deliver 4 Days of Meals Including Delivery Day: Responding to Demand to 'Entrust More Weekday Dinners to DeliOisix'

'DeliOisix' has seen growing usage, particularly among dual-income and parenting households, due to its convenience—main and side dishes ready with just heating—and menu designs that include generous amounts of vegetables in every dish. Since its launch, cumulative sales have surpassed 3 million meals (as of January 15, 2026). To better respond to customer support, the company has strengthened its manufacturing system, expanding daily production volume by 1.4 times.

Additionally, in anticipation of increased family meal frequency during summer vacation, the company has focused on developing longer-shelf-life products. As a result, it will newly launch sales of the 'DeliOisix 4days Plan,' delivering four days' worth of dinner meals including the delivery day. This enhancement allows the service to further evolve in response to customer requests to 'entrust more weekday dinners to DeliOisix.'

【Product Overview】※Prices include tax

Product Name: Rice-Advancing! Pork and Colorful Vegetable Chapchae /

Street-Food Style! Sweet-Flavored Thick-Fried Tofu with Yangnyeom Sauce and Cheese

Price: 1,998 JPY

Sales Period: Thursday, July 16, 2026, 10:00 – Thursday, July 23, 2026, 10:00

Overview:

This popular children's chapchae features five types of vegetables. It's a family-friendly menu that makes rice delicious even on hot days. The separately packed sesame oil enhances appetite. For the side dish, thick-fried tofu is topped with flavorful yangnyeom sauce and rich cheese. Its mild sweetness makes it suitable for children.

Product Name: Cheese-Grilled Chicken with Hokkaido Potatoes /

Penne with Corn in Neapolitan-Style Sauce

Price: 1,998 JPY

Sales Period: Thursday, July 16, 2026, 10:00 – Thursday, July 23, 2026, 10:00

Overview:

Crisp grilled chicken served with Hokkaido-grown potatoes and colorful vegetables. Whole-grain mustard, provided separately, adds a sophisticated touch for adults. The dish features a rich, soy sauce-based flavor with Gouda cheese enveloping the entire plate. For the side dish, penne is combined with broccoli, corn, and mushrooms, finished in a Neapolitan-style sauce that children love.

Sales page URL: https://www.oisix.com/sc/deli4days

＜Features of DeliOisix＞

① Dinner ready in just 5 minutes

Delivered refrigerated, so meals are ready instantly with short microwave heating. No need to occupy limited freezer space.

② Set of main and side dishes for 2–3 people

Each meal set includes main and side dishes for 2–3 people, ideal for family dinners. You can rely on it to complete your entire dinner table.

③ Dietitian-approved, with 5+ types of vegetables per meal

Nutritionally balanced, and offers authentic flavors that are time-consuming or difficult to recreate at home.

④ Family-pleasing menus leveraging Kit Oisix's development expertise

Leveraging the know-how from 'Kit Oisix,' Oisix's meal kit that has sold 250 million meals cumulatively since 2013, menus are developed with attention to children's eating preferences.

⑤ Fresh vegetable-enhanced menus to prevent meal fatigue

Even dishes that might become monotonous are delivered with separately packed fresh ingredients like lettuce, perilla leaves, and warm onsen eggs, preventing meal fatigue.

⑥ Flexible ordering from just one meal

Order only what you need, such as 'only on overtime days.' You can freely combine with Kit Oisix or daily-delivered items, completing weekly family shopping in a single order.

（Reference）About DeliOisix

Launch Date: April 18, 2024 ※DeliOisix Plan launched January 16, 2025

Price: 1day set (one type of 1-meal set with main and side dishes) / 1,998 JPY (tax included)

3days set (three types of 1-meal sets) / 5,939 JPY (tax included)

4days set (four types of 1-meal sets) / 7,904 JPY (tax included)

Serving Size: 2–3 people per meal set

Delivery Temperature: Refrigerated

URL: (For Oisix subscription members) https://www.oisix.com/sc/delioisix

(For non-subscription members) https://www.oisix.com/sc/deli_pr

About the Oisix Food Delivery Service

Founded in 2000, Oisix is an e-commerce food delivery service that operates on the concept of 'bringing to the table only ingredients that the producer would feed their own children.' It offers organic vegetables, specially cultivated vegetables, and processed foods made with minimal additives. Currently, it serves 361,000 members nationwide (as of March 2026). In July 2013, it launched 'Kit Oisix,' a meal kit with pre-portioned ingredients and recipes, enabling cooking in just 10 minutes.