Kaneka Corporation (Headquarters: Minato-ku, Tokyo; President: Kazuhiko Fujii) conducted a survey on 500 working women aged 20-40, focusing on the mental fatigue associated with the changing season. The survey revealed that the true reason working women snack at the office is 'mental management,' rather than the superficial excuse of 'satiating hunger.'
1. 'Front' vs. 'Real' Reasons for Snacking: Over 70% Snack for Mental Management While the most common 'stated' reason for snacking at work is 'satiating hunger' (57.6%), the 'real' reasons are 'refreshment between work' (41.0%) and 'stress relief' (20.6%). Combined, 72.0% snack for 'mental management,' highlighting that desk-side snacking is a crucial management behavior for mental stability.
2. Snacking Driven by Stress: 70% Feel the Urge Approximately 70% (69.0%) stated they feel the urge to snack when stressed, and over half (51.0%) feel that snacking provides temporary stress relief.
3. Expectations for Functional Snacks Currently, over 60% (65.2%) of working women feel guilty about snacking at work. However, if the snack offers value such as 'mental or skin care,' over half (56.4%) would prefer to eat them positively without guilt.
Functional Gummies for Stress Management 'Kaneka Q10 Fruit Gummies' are a new functional food designed to upgrade snacking from simple hunger relief to smart 'stress care' for busy working women.
### Three Key Support Points - **Reduces temporary stress with 'Ubiquinol (Reduced Coenzyme Q10)'**: Formulated with Kaneka's proprietary ingredient, a cell energy source. - **Smart snacking without getting hands dirty**: Designed for easy, mess-free consumption, allowing efficient care while working. - **Two-layer luxury texture with concentrated fruit freshness**: A soft gummy shell enveloping a juicy fruit jelly, available in four flavors: Juicy Peach, Shine Muscat, Lemon Soda, and Japanese Pear.
FACT BOX
- Source: PR TIMES
- Category: Survey