Kabaya Foods and Bright Communication will release 'Sebonstar My Charm,' the first charm-type capsule toy for the popular Sebonstar jewelry brand, starting June 8, 2026. Designed with silicone bands, the charms can be easily attached to bags and umbrellas. The product is priced at 300 yen per spin and comes in 5 types with 30 variations, including metallic, pearl, and clear gems. To mark the launch, a commemorative POP-UP event will be held at gashacoco Ikebukuro from June 8 to June 14, 2026, featuring photo spots and mini exhibitions. Sebonstar is a long-selling toy candy brand launched in 1979 by Kabaya Foods, known for its sparkling pendant accessories. Bright Communication, led by President Kuniharu Araki and based in Sumida-ku, Tokyo, specializes in character product planning and capsule toy distribution.
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- Source: PR TIMES
- Category: business