Supporting the "Good Sweat" of Approximately 100,000 Station Users from "Ekinaka"! "Bex Coffee Shop" to Distribute "Salt Charge" for a Limited Time - Announcement Regarding the "Add Salt Charge to Hydration! Campaign"

Kabaya Foods Corporation and JR East Cross Station Co., Ltd. will implement the "Add Salt Charge to Hydration! Campaign"*1, distributing approximately 100,000 packs of "Salt Charge Tablets (4 tablets)" at 68 "Bex Coffee Shop" locations, primarily in "Ekinaka" (inside stations) in the Tokyo metropolitan area, starting July 22, 2026 (Wed) as part of efforts to combat the heat for station users. One pack will be distributed per checkout of a purchased item.

*1: Distribution will end when each store's supply of "Salt Charge" runs out.

Kabaya Foods' flagship brand, "Salt Charge," promotes the slogan "Supporting you who sweat." It is positioned as an "essential item for sweating" that supports "everyone who sweats in any scene throughout the year" and has been sold year-round since fiscal year 2026. "Salt Charge" is a ramune-type tablet confection that allows users to easily and deliciously replenish minerals such as salt and potassium lost through sweat. It crumbles easily when chewed, melts in the mouth, is resistant to melting even in extreme heat, and comes in individual packaging for easy portability, making it convenient to consume while on the go.

"Bex Coffee Shop," operated by JR East Cross Station, is a cafe that stays close to customers' daily lives and offers new value through a cup of coffee. It serves as an "Ekinaka Aid Station"*2, providing a place for customers to take a relaxing break, reset their minds, and replenish fluids and energy amidst their busy daily lives.

*2: An aid station refers to a water station set up at various points along a course, such as during marathon events, for the purpose of replenishing fluids, electrolytes, and carbohydrates.

This initiative was realized through the shared desire of both companies to support the "good sweat" of all individuals who work hard every day, sweating for themselves and for others, even in the face of severe heat.

Kabaya Foods and JR East Cross Station will support the "good sweat" of those using "Ekinaka" and trains by providing hydration at "Bex Coffee Shop" and mineral* replenishment with "Salt Charge."

*Minerals" in this release refer to salt and potassium.

["Add Salt Charge to Hydration! Campaign" Overview]

Date and Time

July 22, 2026 (Wed) - Daily from 11:00 AM until closing time.

*Distribution will end when each store's supply of "Salt Charge" runs out.

Number of Participating Stores

68 "Bex Coffee Shop" locations, primarily in "Ekinaka" in the Tokyo metropolitan area.

*Not available at Tokyo Shinkansen Store, Tokyo Shinkansen South Store, Omiya Shinkansen Store, and Tsujido Store.

Details and Distribution Conditions

One pack of "Salt Charge Tablets (4 tablets)" will be distributed per checkout of any drink or food item at each "Bex Coffee Shop" location.

*Total distribution of approximately 100,000 packs across all participating stores.

Campaign HP

https://foods.jr-cross.co.jp/becks/topics/archives/post_22.html

<Reference: About "Salt Charge">

A ramune-type tablet that allows you to "appropriately," "deliciously," and "easily" replenish salt and potassium lost through sweating.

Product design focusing on minerals* contained in sweat.

Allows for easy intake of minerals*, such as about 0.1g of salt equivalent per tablet, tailored to hydration needs during sweating.

Contains candy chips, making it easy to crumble when chewed and melt in the mouth.

"Salt Charge Tablets" and "Salt Lemon" are also sold at "NewDays" convenience stores operated by JR East Cross Station (excluding some stores).

*"Minerals" in this release refer to salt and potassium.

[Product Name] Salt Charge Tablets *Sports Drink Flavor

Salt Charge Tablets Salt Lemon

Salt Charge Tablets Ume (Plum)

[Product Category/Contents] Confectionery / 81g (including individual packaging, standard 26 tablets)

[Price] Open

[Sales Areas/Types] Supermarkets nationwide

Convenience stores, drugstores

Home centers, etc.

"Salt Charge Tablets" Brand Page

"Salt Charge Tablets" X Account

<Reference: About "Bex Coffee Shop">

Our aspiration is to be a shop that stays close to customers' daily lives and offers new value through a cup of coffee. That is the sentiment of Bex Coffee Shop. We offer aromatic, special blend coffee, ground in-store from beans sourced from coffee-producing countries around the world, along with carefully prepared, freshly baked homemade paninis and various seasonal fair menus, ensuring new discoveries with every visit. With 72 stores primarily located in "Ekinaka" in the Tokyo metropolitan area, we are a coffee shop that will celebrate our 30th anniversary in 2025 together with our customers.

"Bex Coffee Shop" X Account: https://x.com/BecksShop

<Reference: About JR East Cross Station Co., Ltd.>

Comprised of four companies: the Retail Company, which operates convenience stores such as "NewDays" and specialty stores; the Foods Company, which focuses on food and beverage manufacturing and operates restaurants including "Irorian Kiraku," "Bex Coffee Shop," "Honnoriyya," and "Ekiben-ya"; the Water Business Company, which operates in-station vending machines under the acure brand and sells original products like "From AQUA"; and the Development Company, which operates "Ekinaka" commercial facilities such as "ecute" and "Gransta."