New Jirai-kei Item! Traditional Festival Wholesaler Kishis Co., Ltd. Releases 'Jirai-kei Cat Mask'

Kishis Co., Ltd. (Headquarters: Nagoya, Aichi; CEO: Noritaka Kishi), a long-established festival wholesaler founded in 1946, will release the 'Ennichi no Necomen Jirai-kei,' a new sensation in mask design, on Monday, May 18, 2026. This product overturns the conventional image of festival masks.

### What is the Jirai-kei Cat Mask? 'Jirai-kei' is a fashion style popular among SNS-generation girls, characterized by a black and pink color scheme combined with frills, ribbons, and a 'yami-kawaii' (sickly-cute) worldview. The newly released 'Ennichi no Necomen Jirai-kei' incorporates this worldview into the classic festival cat mask. It features photogenic designs such as prominent tear bags and over-eyeliner 'Jirai lines' typical of Jirai-kei makeup.

The iconic twin-tail hairstyle is represented by long pink ribbons. The 'iron-clad bangs' include pink inner coloring, and meticulous details like a heart-shaped nose complete the 'kawaii' look. It allows users to enjoy festival coordination without compromising their daily Jirai-kei fashion, making it a new type of mask for the SNS era.

### Exciting the Sales Floor as an 'SNS Era Mask' By incorporating modern Japanese culture alongside traditional motifs, this mask reflects current times. For young people, its relatable design encourages taking photos and sharing on SNS. Beyond summer festivals and traditional events, it is versatile for Halloween, event prizes, and as a souvenir for inbound tourists looking for modern Japanese culture.

### Expanding the Classic Cat Mask Series Kishis has planned and sold various cat masks, including the 'Oshisai' series in 2023, which featured nine colors for 'Oshi-katsu' (supporting favorites). They also offer individualistic designs like 'AGEHA' and 'Tiger and Dragon,' incorporating gal and 'yarirafee' cultures. Kishis continues to propose new ways to play at festivals by valuing tradition while embracing modern trends.

### Leave Your Mask Needs to Kishis! With over 80 years of experience, Kishis is Japan's largest wholesaler in terms of item variety and stock for festival masks. They focus on non-character masks like fox and hannya masks for inbound and overseas markets and handle OEM production through overseas partner factories.