Launch of 'Belayz', a specialized reception and sales management system for climbing gyms

Launch of 'Belayz', a specialized reception and sales management system for climbing gyms

Caracal LLC (Chuo-ku, Tokyo; Representative: Tomoaki Yoshida) has officially released 'Belayz', a ticket sales and QR code admission management system for climbing gyms. The service website ( https://belayz.jp ) launched on May 25, 2026. The first client confirmed is NOBOROCK Inc., which operates eight locations in the Tokyo metropolitan area. Full-scale operation will begin at the Omiya store on June 2.

### A dedicated system for climbing gym operational challenges

Operating climbing and bouldering gyms involves complexities that general fitness reservation systems and generic e-commerce platforms cannot address. Pricing structures vary by weekday/holiday, gender, and membership type (1-day, coupon, monthly pass). Managing minor member consent flows and common tickets across multiple locations often leads to patchwork solutions using paper, Excel, and verbal rules.

Belayz is designed based on field insights accumulated through managing the climbing gym information service 'Road of the Wall' and the representative's personal experience as a climber. With the mission of 'becoming the infrastructure for climbing gym operations,' it aims to solve field-specific challenges that generic tools cannot reach.

### What Belayz can do

Belayz is a dedicated climbing gym system that integrates everything from ticket sales to reception.

Customers purchase tickets via their smartphones and simply present a QR code on the day. No dedicated app installation is required. Reception staff can scan the QR code to verify membership expiration, remaining coupons, and identity, effectively eliminating reception congestion during peak times. Chain gyms operating multiple locations can manage brand-wide tickets alongside location-specific tickets while tracking sales and attendance across all branches in real-time from headquarters.

The service name incorporates two meanings: 'belayer,' the partner who supports the climber in rope climbing, and 'B through Z,' meaning the system handles all back-office operations for gym management.

### Implementation at NOBOROCK

NOBOROCK, operated by NOBOROCK Inc., is a bouldering gym chain with eight locations in the Tokyo metropolitan area, including Shibuya, Shinjuku, Asakusa, Ikebukuro, Takadanobaba, Machida, Mizonokuchi, and Omiya. With no-reservation free trial sessions and locations within walking distance of stations, it serves a wide range of users from beginners to experienced climbers.

The implementation schedule is as follows: - May 25, 2026: belayz.jp launch / NOBOROCK Omiya store member pre-registration begins - June 2, 2026: NOBOROCK Omiya store Belayz full-scale operation begins - July 5, 2026: Simultaneous introduction across NOBOROCK Shinjuku, Asakusa, Takadanobaba, Shibuya, Ikebukuro, Machida, and Mizonokuchi stores