Launch of 'NusaNobi', a Marketing Support Service Specialized in the Indonesian Market - Career Diversity Inc.

Career Diversity Inc. (Headquarters: Taito-ku, Tokyo; Representative Director: Kaiji Wada) is pleased to announce the launch of 'NusaNobi', a marketing support service specialized in the Indonesian market. To date, the company has developed businesses such as recruitment support for highly skilled Indonesian talent, the 'KapanJepan' job platform for working in Japan, and the 'EduLabo' online Japanese language education service, building a network of universities, language schools, educational institutions, and youth communities across Indonesia. NusaNobi utilizes these networks and expertise to provide marketing support for Japanese companies, educational institutions, and local governments to effectively approach the Indonesian market. Regarding the background of the service launch, Indonesia has a population of approximately 280 million and is attracting attention as one of the largest growth markets in Southeast Asia. However, due to differences in language, culture, and business customs, communicating effectively with local consumers is not easy. Leveraging its experience, the company provides end-to-end support through NusaNobi, from strategy formulation to SNS operation and event planning. The service addresses diverse needs, including promotions for universities and language schools, recruitment branding for Japanese companies, inbound tourism promotions, and PR for products and services. Looking ahead, the company aims to contribute to the exchange and development of both countries, focusing on the three areas of human resources, education, and marketing.