Koozyt and Dentsu Soken Launch Consulting Service to Visualize Employee Well-being and Support Behavioral Change

Koozyt Inc. and Dentsu Soken Inc. have announced the launch of a consulting service designed to visualize employee well-being and support behavioral change, effective May 26, 2026. This service combines academically-backed well-being surveys with AI-driven intervention to enhance employee experience and advance corporate human capital management.

### Background With the rise of human capital management, employee well-being has become a critical theme directly linked to corporate value. To address challenges in measuring and acting on well-being data, both companies combined their research and technological expertise to create a comprehensive support service from visualization to action.

### Service Overview and Menus 1. Academically-Backed Well-being Survey Developed based on research from Dentsu Soken and Koozyt, this survey is supervised by Prof. Toshiyuki Yasui of Musashino University and Prof. Yoshikuni Edagawa of Ritsumeikan University. It identifies a 'Workplace Well-being Structure' based on a market survey of 1,600 professionals. Using 'CALC' causal analysis technology, it visualizes mechanisms such as how trust leads to creativity. It also features 'Well-being Bouquet,' visualizing organization status through colors, and 'Insight Dialogue,' a survey tool that turns responses into self-reflection time.

2. Intervention and Behavioral Change Support via AI Coach The 'AI Coach,' co-developed by Dentsu Soken and Koozyt, provides appropriate interventions tailored to each employee's status. Acting as a dedicated corporate coach and an AI partner, it helps create a healthier work environment. By leveraging AI characteristics for casual consultation, it promotes individual mindset and behavioral changes, contributing to the overall well-being of the organization.