Sakura Paxx: New Measures for Recruitment PR and Branding

Sakura Paxx Co., Ltd. (Toyama City, Toyama) released the second installment of its 'VS Cardboard' experimental video series, the 'Explosion Edition,' on its official YouTube channel on June 3, 2026. This follows the first 'Helicopter Edition' released on May 20, 2026. The series is a new branding initiative designed to intuitively convey the appeal of cardboard and the excitement of design and development work. The 'VS Cardboard' series is a three-part project where the company challenges situations where cardboard is seemingly unable to protect its contents. In the 'Explosion Edition,' planned and produced by Kayac Inc., the team tested if their specially designed cardboard could protect a wine bottle from the impact of a special-effects-level explosion. The initiative aims to visually communicate the protective performance and structural design ingenuity of cardboard to consumers and students, enhance recruitment PR, and demonstrate the potential of manufacturing communication by local SMEs. By exposing the trial-and-error process of creating shock-absorbing structures under extreme conditions, Sakura Paxx highlights its technical capabilities, which have previously earned a WorldStar Packaging Award.