Follow Yebisu's Story Narrated by Yuki Yamada: YEBISU BREWERY TOKYO Launches 'Yebisu Audio Guide' on April 4th (Sat) to Celebrate 2nd Anniversary!

Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Limited, will introduce the "Yebisu Audio Guide," which supports three languages (Japanese, English, and Korean), starting April 4, 2026, to commemorate the second anniversary of "YEBISU BREWERY TOKYO," the Yebisu brand experience hub.

The "Yebisu Audio Guide" is a content that introduces the history of Yebisu beer from its birth to the present, and its deep connection with the town of Ebisu. In the Japanese version, Yebisu's brand ambassador, Yuki Yamada, will narrate all seven episodes, allowing visitors to enjoy the profound worldview of Yebisu as a rich audio experience over approximately 30 minutes, guided by his voice as they explore the facility.

Please continue to look forward to "YEBISU BREWERY TOKYO," where you will find surprises, discoveries, and new encounters with Yebisu.

"Yebisu Audio Guide" Overview

1. Start Date of Service Saturday, April 4, 2026

2. Supported Languages Japanese, English, Korean

3. Japanese Narration Yebisu Brand Ambassador Yuki Yamada

4. Estimated Duration Approximately 30 minutes *Time spent touring the facility while listening to the narration.

5. How to Use Available for rent (dedicated device + headphones) at the gift shop counter.

6. Pricing ・Audio Guide Only: ¥700 (tax included) ・Set with one glass of Yebisu ∞ (Infinity): ¥1,800 (tax included)

About Yuki Yamada Actor. Born September 18, 1990. From Aichi Prefecture. Debuted as an actor in TV Asahi's "Kaizoku Sentai Gokaiger." Received the Special Award at the 47th Japan Academy Film Prize and the Outstanding Performance by an Actor in a Leading Role award at the 49th Japan Academy Film Prize. Recent works include NHK Taiga drama "Dousuru Ieyasu," movie "Godzilla Minus One," movie "Kingdom: The Return of the General," movie "Soldiers in the Dark," movie "Beethoven's Falsification," and movie "Bomb." He also serves as a personality for Nippon Broadcasting System's "Yuki Yamada's All Night Nippon." The drama "Chiruran Shinsengumi Rekkonka," in which he stars, is exclusively streaming on U-NEXT.

About YEBISU BREWERY TOKYO Opened in April 2024, this is a Yebisu brand experience hub located in Ebisu, the birthplace of Yebisu beer, featuring a brewing facility. It is a facility comprising three areas: a museum to familiarize visitors with Yebisu's "roots," a "present-day" brewery where they can learn about the story of beer being brewed right here, and a "future" taproom that creates a new relationship between beer and customers while enjoying beer made at the brewery. Visitors can experience the unique character and story of the Yebisu brand, which spans over 135 years, while enjoying original Yebisu beers brewed at "YEBISU BREWERY TOKYO" and only available here.

[Inquiries from Consumers] Sapporo Beer Co., Ltd. Customer Center Tel: 0120-207-800