サッポロホールディングス株式会社 News Releases

Celebrate! Nagano Prefecture × Sapporo Beer 150th Anniversary: Join the Ptarmigan Conservation Scramble Project by Drinking Black Label!

Sapporo Beer Co., Ltd. launches the 'Celebrate! Nagano Prefecture × Sapporo Beer 150th Anniversary: … · 2026-07-14

Sapporo Nama Beer Kuro Label's New CM Features Major League Player Yoshinobu Yamamoto in the 50th Installment of the "Adult Elevator" Series, Premiering July 11 (Sat)!

Sapporo Beer Co., Ltd. will broadcast the 50th installment of the "Adult Elevator" TV commercial ser… · 2026-07-09

Limited to Tohoku Region: Sapporo Draft Beer Black Label 'Tohoku Support Can' Available June 30 (Tue)

Sapporo Breweries Ltd. will release, exclusively in the Tohoku region, the Sapporo Draft Beer Black … · 2026-06-29

Yebisu and Okinawa's Culinary Delights: 'Fukunokami Nippon Food Expedition Okinawa Fair'

Sapporo Lion Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroyuki Tazawa), a member of the S… · 2026-06-29

Yebisu Beer x Ai Yazawa Co-creation Project Vol. 2 "Yebisu's Beautiful Women and Evening Festival" Kicks Off July 8 (Wed) at YEBISU BREWERY TOKYO!

※This is an image of the Tokyo venue. Actual content may differ. Yebisu Beer, under the theme "Let'… · 2026-07-07

127th Anniversary Founding Festival! August 4th is "Beer Hall Day," the birthday of Japan's first beer hall. All draft beers half price on the day!

Sapporo Lion Co., Ltd. (Head Office: Chuo-ku, Tokyo; President: Hiroyuki Tazawa), a group company of… · 2026-06-30

Sapporo Beer Museum Reopens with Upgraded Value on July 1 (Wed.)

Sapporo Breweries Ltd. is celebrating its 150th anniversary by reopening the Sapporo Beer Museum, a … · 2026-07-01

Corporate Site Fully Renewed

Sapporo Holdings Ltd. took a new step forward on July 1, 2026, transitioning from a pure holding com… · 2026-07-02

Summer is Here! A New Way to Enjoy Somen's Texture: Adding "Pokka Lemon 100" to Somen Boiling Water Improves Firmness ~Confirmation of Increased Physical Properties Related to Firmness and Texture Under Standard Test Conditions~

Pokka Sapporo Food & Beverage Ltd. (President: Masashi Sato, Headquarters: Nagoya City, Aichi Prefec… · 2026-07-02

TV Anime "Golden Kamuy" Tie-up Campaign "Sapporo Classic Golden Kamuy Design Can" Limited Quantity Release on July 7 (Tue)

Sapporo Breweries Ltd. will release the "Sapporo Classic Golden Kamuy Design Can" in limited quantit… · 2026-07-06

Sapporo "Koime no Grapefruit Sour Pink Grapefruit Blend" to be Released in Limited Quantities on July 7 (Tue)

Sapporo Beer Co., Ltd. will release "Sapporo Koime no Grapefruit Sour Pink Grapefruit Blend" in limi… · 2026-07-06

Pokka Sapporo and Kitanagoya City Report Health Study on Daily 30ml Lemon Juice Intake

Pokka Sapporo Food & Beverage Ltd. and Kitanagoya City in Aichi Prefecture reported results from the… · 2026-05-15

Pokka Sapporo Hosts 'Lemon Water' Tasting for World Hypertension Day

Pokka Sapporo Food & Beverage held a tasting event on May 15, 2026, featuring its functional food pr… · 2026-05-15

Sapporo Classic Birthday Festival! Celebrating the Birthday of Hokkaido-Exclusive Beer "Sapporo Classic" to be Held on Friday, June 12 at Sapporo Beer Garden

Sapporo Breweries will hold the "Sapporo Classic Birthday Festival!" on June 12, 2026, at Sapporo Be… · 2026-05-12

Sapporo Nomigotae <Ultra Sugar-Free> Shikuwasa to be Released in Limited Quantity on May 12 (Tuesday)

Sapporo Breweries Ltd. will launch "Sapporo Nomigotae <Ultra Sugar-Free> Shikuwasa" nationwide in li… · 2026-05-11

"Sapporo Nama Beer Black Label" Presents THE STAR JAM: [Alexandros] x Macaroni Enpitsu to Hold a Special One-Night-Only Live Concert!

Sapporo Beer will hold "THE STAR JAM 2026," a special live concert presented by "Sapporo Nama Beer B… · 2026-04-09

"Sapporo Nama Beer Black Label" Presents THE STAR JAM: [Alexandros] x Macaroni Enpitsu to Hold a Special One-Night-Only Live Concert!

Sapporo Beer will hold "THE STAR JAM 2026," a special live concert presented by "Sapporo Nama Beer B… · 2026-04-09

First-time use of 'Regenova' Malt, Grown via Regenerative Agriculture to Reduce Environmental Impact, in Beer

Sapporo Beer has launched 'Travelogue', the first beer in Japan to use 'Regenova' malt grown through… · 2026-04-03

Sapporo Nama Beer Kuro Label's Evolved Brand Experience Event "THE PERFECT Kuro Label WAGON -LIVE DRAFT-" is Now Underway!

Sapporo Beer is holding the "THE PERFECT Kuro Label WAGON -LIVE DRAFT-" event, offering an evolved b… · 2026-04-15

Enjoy the Open Air on the Rooftop: 'Ginza Lion Beer Garden Tobu Utsunomiya' Opens Thursday, April 23rd!

A corporate group involved in the beverage and food business will open the 'Ginza Lion Beer Garden' … · 2026-04-16

Expressing 'The Comfort of Escaping the Daily Hustle' and 'Craftsmanship Dedicated to Ingredients and Methods': New 'Hokkaido Corn Tea' CM 'Carefully Crafted Hokkaido' Edition

A beverage company announces a new TV commercial for 'Hokkaido Corn Tea', highlighting the product's… · 2026-04-16

Nagoya's Summer Tradition 'Koyouen Beer Garden' Opens on April 24th, Celebrating 95 Years of Operation!

The 'Koyouen Beer Garden', a beloved summer tradition in Nagoya, will open on April 24th this year, … · 2026-04-17

MAFF Names Pokka Sapporo 'Excellent Food Education Corporation 2026' in Inaugural Certification — Promoting Employee Food Education Based on the Health Benefits of Lemons —

Pokka Sapporo Food & Beverage Ltd. has been recognized as an 'Excellent Food Education Corporation 2… · 2026-04-01

First Certification as Ministry of Agriculture, Forestry and Fisheries 'Excellent Dietary Education Practice Corporation 2026' - Promoting Employee Dietary Education Centered on the Health Benefits of Lemons

Pokka Sapporo Food & Beverage Ltd. was certified as a '2026 Excellent Corporation for Dietary Educat… · 2026-04-01

French Historic Winery's New Casual Wines "Bellemer Cabernet Sauvignon/Chardonnay" to be Released on Tuesday, March 31st

Sapporo Beer Co., Ltd., a Sapporo Holdings group company, will launch new casual wines "Bellemer Cab… · 2026-03-30

SORACHI BIRTHDAY FEST.2026 Celebrating the Legendary Hop “Sorachi Ace” — Sept 5 (Sat) at Hotel Chinzanso Tokyo

Sapporo Beer will hold "SORACHI BIRTHDAY FEST.2026" on September 5, 2026 at Hotel Chinzanso Tokyo to… · 2026-06-15

A New Beer Experience Where Different Artisanal Skills Intersect: "Yebisu Creative Brew Ai Omou" Draft Beer to be Sold in Limited Quantities from April 14th!

Sapporo Breweries announced that it will begin selling "Yebisu Creative Brew Ai Omou" draft beer, a … · 2026-04-13

A New Beer Experience Where Different Artisanal Skills Intersect: "Yebisu Creative Brew Ai Omou" Draft Beer to be Sold in Limited Quantities from April 14th!

Sapporo Breweries announced that it will begin selling "Yebisu Creative Brew Ai Omou" draft beer, a … · 2026-04-13

Sapporo Breweries and Tokyo Metropolitan University to Launch Joint Research on the Psychology of Drinking Alcoholic and Non-Alcoholic Beverages in May 2026

Sapporo Breweries Ltd. and Tokyo Metropolitan University will begin full-scale joint research in May… · 2026-05-15

Enjoy Beer in Shinjuku at 'Shinjuku Lion Kaikan' - 87th Anniversary Thanksgiving Festival to be Held April 13-17

The historic restaurant building 'Shinjuku Lion Kaikan' in Shinjuku celebrates its 87th anniversary.… · 2026-04-08

Immerse yourself in the world of "Strong Lemon Sour"! "Strong Alley" event held for 2 weeks at Shibuya Yokocho during Golden Week.

A limited-time event called "Strong Alley" will be held for two weeks at Shibuya Yokocho during Gold… · 2026-04-13

Yellow Tail from Australia Launches New Sensation Wine 'Gold Moscato', a Sweet Sparkling Wine, on April 14 (Tuesday) as a Limited Edition

Yellow Tail, an Australian wine brand, is releasing 'Gold Moscato', a new sweet sparkling wine, on A… · 2026-04-13

Sapporo Sour "Kaisai 1984 Kaoru Orange Shitate" Limited Quantity Release on April 14 (Tue)

Sapporo Breweries will release a limited quantity of "Sapporo Sour Kaisai 1984 Kaoru Orange Shitate"… · 2026-04-13

Sapporo Draft Beer Black Label THE BAR Surpasses 500,000 Visitors Since Its Opening in 2019

銀座的「札幌生啤酒黑標 THE BAR」自2019年開幕以來，累計來店人數突破50萬人，並計畫於今夏在大阪開設二號店。 · 2026-05-14

Sapporo Draft Beer Black Label 'Saitama Seibu Lions Support Can' to Be Released in Limited Quantities on May 19

Sapporo Breweries Ltd. will release a limited-edition 'Saitama Seibu Lions Support Can' of its Sappo… · 2026-05-18

Sapporo Classic Birthday Festival! Celebrating the Birthday of Hokkaido-Exclusive Beer "Sapporo Classic" to be Held on Friday, June 12 at Sapporo Beer Garden

Sapporo Breweries will hold the "Sapporo Classic Birthday Festival!" on June 12, 2026, at Sapporo Be… · 2026-05-12

Sapporo Nomigotae Super Sugar-Free Shikuwasa to be Released in Limited Quantities on May 12 (Tuesday)

Sapporo Beer will release "Sapporo Nomigotae Super Sugar-Free Shikuwasa" nationwide in limited quant… · 2026-05-11

Sapporo Draft Beer Black Label "Chiba Lotte Marines Can" Limited Release on May 12th (Tuesday)

Sapporo Beer will release the "Sapporo Draft Beer Black Label Chiba Lotte Marines Can" in limited qu… · 2026-05-11

Fostering Core Human Resources to Drive DX Promotion! Launching the Practical Program "Business Architect Training"

Sapporo Holdings will launch the practical program "Business Architect Training" from May 2026 to fo… · 2026-05-11

"YEBISU Beer Gourmet Grand Prix 2026" to be Held! Preliminary Voting Starts May 8th (Fri)

Sapporo Beer announced the "YEBISU Beer Gourmet Grand Prix 2026," an event co-created by Yebisu beer… · 2026-05-08

Sapporo Nomigotae <Chomuto> Exceeds 10 Million Units Sold in Approximately 1.5 Months Since Launch

Sapporo Beer announced that its new RTD product, "Sapporo Nomigotae <Chomuto>," has surpassed 10 mil… · 2026-05-08

JAZZ-themed Beer "Bloom Groove" to be Released on Friday, May 8 at YEBISU BREWERY TOKYO and BLUE NOTE PLACE

Sapporo Beer will release "Bloom Groove," a limited-edition IPA-style beer with a jazz theme, on Fri… · 2026-05-07

Announcement of Sapporo Beer 2026 Obon Gift Sets to be Released on Thursday, May 7

Sapporo Beer will launch its 2026 Obon gift sets nationwide on May 7th (Thursday). The lineup, cente… · 2026-05-06

About the Start of Joint Delivery in the Kanagawa Area

Kirin Group Logistics and Sapporo Group Logistics will begin joint delivery efforts in the Kanagawa … · 2026-04-28

"Fukunokami Nippon Shokutanbo Fukushima Fair" Held at YEBISU BARs Nationwide, Featuring Dishes Made with Fukushima Ingredients

Sapporo Lion, as part of Sapporo Group's regional revitalization efforts, will host the "Fukunokami … · 2026-04-28

Sapporo 'Shizuoka Bakushu' Canned Beer Released in Limited Quantities in Shizuoka on April 28

Sapporo Breweries will release the canned version of its Shizuoka-exclusive 'Shizuoka Bakushu' beer … · 2026-04-27

Taittinger Selected as Official Champagne for 2026 FIFA World Cup™! Limited Edition Commemorative Bottle to Launch April 28

Taittinger has been appointed the official champagne of the 2026 FIFA World Cup™. A special commemor… · 2026-04-27

Two-Week Limited Event "Koime Yokocho" to be Held at Shibuya Yokocho Starting Today, April 27th (Mon)!

Sapporo Breweries will hold a two-week limited event "Koime Yokocho" at Shibuya Yokocho starting Apr… · 2026-04-27

Sapporo Strong Lemon Sour 'Motto Koime' (Even Stronger) to be Released Nationally on April 28 in Limited Quantities

Sapporo Breweries will launch 'Sapporo Koime no Lemon Sour Motto Koime' nationwide on April 28, 2026… · 2026-04-27

First-time use of 'Regenova' Malt, Grown via Regenerative Agriculture to Reduce Environmental Impact, in Beer

Sapporo Beer has launched 'Travelogue', the first beer in Japan to use 'Regenova' malt grown through… · 2026-04-03

Sapporo Draft Beer Black Label 'Evangelion' Design Cans to be Released in Limited Quantities on Tuesday, April 7th

Sapporo Breweries will release limited edition cans of 'Sapporo Draft Beer Black Label' in collabora… · 2026-04-07

Enjoy Beer in Shinjuku at 'Shinjuku Lion Kaikan' - 87th Anniversary Thanksgiving Festival to be Held April 13-17

The historic restaurant building 'Shinjuku Lion Kaikan' in Shinjuku celebrates its 87th anniversary.… · 2026-04-08

YEBISU BREWERY TOKYO's 2nd Anniversary: Beer Born from Customer Ideas, "Travelogue," Launched in Limited Quantities on Saturday, April 4th

YEBISU BREWERY TOKYO, operated by Sapporo Beer, will launch the limited edition beer "Travelogue," b… · 2026-04-03

Follow Yebisu's Story Narrated by Yuki Yamada: YEBISU BREWERY TOKYO Launches 'Yebisu Audio Guide' on April 4th (Sat) to Celebrate 2nd Anniversary!

YEBISU BREWERY TOKYO is launching an 'Yebisu Audio Guide' on April 4, 2026, for its 2nd anniversary.… · 2026-04-03

Sapporo Breweries Debuts Beer Using "Regenova," a Malt Grown via Regenerative Agriculture to Reduce Environmental Impact

Sapporo Breweries will launch "Travelogue," a limited-edition beer utilizing "Regenova" malt grown t… · 2026-04-03

YEBISU BREWERY TOKYO Celebrates 2nd Anniversary with Year-Round Bottle Launch of Flagship Beer "YEBISU ∞ (Infinity)" Starting April 4th (Saturday)

YEBISU BREWERY TOKYO is celebrating its 2nd anniversary by launching its flagship beer, "YEBISU ∞ (I… · 2026-04-03

Mastering YEBISU's Value: Launch of 'Master of YEBISU' Certification Program

Sapporo Beer launches the "Master of YEBISU" certification program to enhance YEBISU's value. By nur… · 2026-04-03

Japan's Oldest Existing Beer Hall Celebrates 92nd Anniversary: 'Beer Hall Lion Ginza Nanachome Store' Foundation Festival

On April 8th, a concert will be held, and the famous 'Ginza Roast Beef' will be sold at a special th… · 2026-04-02

Australia Wine [yellow tail] New Product "Gold Moscato," a Sweet, Lightly Sparkling New Sensation Wine, Holds Preview Event

Sapporo Beer to launch sweet, lightly sparkling wine "Gold Moscato" in April 2026, holds preview eve… · 2026-03-30

Expressing 'The Comfort of Escaping the Daily Hustle' and 'Craftsmanship Dedicated to Ingredients and Methods': New 'Hokkaido Corn Tea' CM 'Carefully Crafted Hokkaido' Edition

A beverage company announces a new TV commercial for 'Hokkaido Corn Tea', highlighting the product's… · 2026-04-16

Enjoy the Open Air on the Rooftop: 'Ginza Lion Beer Garden Tobu Utsunomiya' Opens Thursday, April 23rd!

A corporate group involved in the beverage and food business will open the 'Ginza Lion Beer Garden' … · 2026-04-16

Sapporo Nama Beer Kuro Label's Evolved Brand Experience Event "THE PERFECT Kuro Label WAGON -LIVE DRAFT-" is Now Underway!

Sapporo Beer is holding the "THE PERFECT Kuro Label WAGON -LIVE DRAFT-" event, offering an evolved b… · 2026-04-15

A New Beer Experience Where Different Artisanal Skills Intersect: "Yebisu Creative Brew Ai Omou" Draft Beer to be Sold in Limited Quantities from April 14th!

Sapporo Breweries announced that it will begin selling "Yebisu Creative Brew Ai Omou" draft beer, a … · 2026-04-13

Nagoya's Summer Tradition 'Koyouen Beer Garden' Opens on April 24th, Celebrating 95 Years of Operation!

The 'Koyouen Beer Garden', a beloved summer tradition in Nagoya, will open on April 24th this year, … · 2026-04-17