Sapti Inc. Signs Official Supplier Agreement with Japan Association of Athletics Federations ~Contributing to the Enhancement of Athletics Value through Planning, Production, and Sales of Official Goods~

Sapti Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Daiki Saito; hereinafter "the Company") announced that it has signed an official supplier agreement with the Japan Association of Athletics Federations (Location: Shinjuku-ku, Tokyo; President: Yuko Arimori; hereinafter "JAAF") as of April 1, 2026.

Background and Purpose of the Agreement

The Company has, until now, supported sports events and corporate branding through the production of OOH media such as flags, banners, and various goods, as well as the planning, manufacturing, and sales of these goods.

Through this agreement, we aim to realize the provision of more attractive official goods at competitions and related events organized by JAAF, thereby contributing to the creation of touchpoints with fans and enhancing their experience value.

Agreement Overview and Main Initiatives

Based on this agreement, the Company will primarily undertake the following initiatives.

・Planning and production of official goods using JAAF's logo and characters ・Sales of official goods at JAAF-hosted and related competitions/event venues ・Operation of sales floors (setup, inventory management, sales operations)

Through these initiatives, the Company will contribute to promoting the appeal of athletics and enhancing the fan experience.

Japan Association of Athletics Federations

Organization Name: Japan Association of Athletics Federations (JAAF) Office: 9F JAPAN SPORT OLYMPIC SQUARE, 4-2 Kasumigaoka-machi, Shinjuku-ku, Tokyo President: Yuko Arimori Business Activities: Supervision of athletics in Japan, operation of competitions, strengthening of athletes, and promotional activities. URL: https://www.jaaf.or.jp/

Sapti Inc.

Corporate Name: Sapti Inc. Location: Tagen Bldg. 7F, 2-3-8 Nihonbashi Horidome-cho, Chuo-ku, Tokyo Representative Director: Daiki Saito Business Activities: Production of OOH media such as flags, banners, and various goods, planning, manufacturing, and sales of goods, etc. URL: https://sapti.com/