Suntory will launch 'The Premium Malt's <Japanese Ale> Irohana Kaoru Ale' nationwide as a limited edition product starting July 14, 2026. This product is characterized by its fresh aroma and rich taste, achieved by combining carefully selected ingredients from 'The Premium Malt's' brand, Suntory's unique top-fermenting yeast, and the brewers' expertise. This summer, in collaboration with Ron Herman, a 'The Premium Malt's <Japanese Ale> Kaoru Ale' 6-can pack with an original eco-bag will also be released on July 14, 2026. The beer uses Hallertau Blanc hops and top-fermenting yeast to create a floral aroma reminiscent of white grapes and a rich, lingering aftertaste. The packaging depicts a vibrant summer atmosphere with sunlight pouring from a blue sky, the white exterior of Ron Herman stores, and colorful flowers. Ron Herman is a US-based fashion and lifestyle brand with 30 stores in Japan as of the end of February 2026. The product will be available nationwide as a limited edition. The product name is 'The Premium Malt's <Japanese Ale> Irohana Kaoru Ale', with capacities of 350ml and 500ml, both with an alcohol content of 6%.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch