Suntory's "-196 (Ichi-Kyu-Roku) Mango" and "-196 Sun Tsugaru" Chu-Hi to be Released for a Limited Time

Suntory Co., Ltd. will launch "-196 Mango" and "-196 Sun Tsugaru" as new limited-time products nationwide on Tuesday, June 30, from its "-196 (Ichi-Kyu-Roku)" series, known as "delicious fruit chu-hi."

The "-196" series is a long-selling brand launched in 2005, utilizing our proprietary "-196℃ method." Among them, the "delicious fruit chu-hi" "-196" series has been well-received for its bursting fruit freshness, crisp taste, and refreshing packaging.

This time, we are launching the perfect summer flavor, "Mango," and "Sun Tsugaru," which was popular last year, as limited editions to further expand our fan base.

● About the Contents and Packaging

The contents use fruit steeped in alcohol produced by our unique "-196℃ method," allowing you to enjoy the "bursting fruit freshness and crisp taste" through our proprietary blending technology.

The packaging features fruit illustrations and the "-196" logo centrally placed, aiming for a simple yet intuitively delicious design. Additionally, the "Limited Edition" icon expresses a sense of exclusivity.

— Note —

▼ Product Overview

Product Name, Volume, Suggested Retail Price (excluding tax), Alcohol Content

-196 Mango

350ml・159 yen・5%

500ml・216 yen・5%

-196 Sun Tsugaru

350ml・159 yen・5%

500ml・216 yen・5%

*Prices are not binding on retailers' independent pricing decisions.

▼ Release Date: Tuesday, June 30, 2026

▼ Release Region: Nationwide (Limited Time)

▼ Category: Liqueur

▼ "-196" Homepage

https://www.suntory.co.jp/rtd/196/

▽ Customer Inquiries regarding this matter

Suntory Customer Center https://www.suntory.co.jp/customer/

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