Suntory (Stock Company) will launch "-196 (Ichi-kyu-roku) Sugarless <Double Pineapple>" nationwide on a limited-time basis starting Tuesday, August 4th.
"-196" is a long-selling brand launched in 2005, utilizing our unique "-196℃ manufacturing method." The "-196 Sugarless" series, in particular, has been well-received for its ability to enjoy the authentic taste of fruit with a clean aftertaste, despite being sugarless.
This time, we will release the <Double Pineapple> flavor, which was popular last year, on a limited basis to further expand our fan base.
● About the taste and package
The taste uses our unique "-196℃ manufacturing method" pineapple-infused liquor, as well as pineapple juice. You can enjoy the juicy taste of pineapple with the clean aftertaste unique to sugarless drinks.
The package features colors that evoke fruit, expressing a clean taste and refreshing sensation characteristic of sugarless chu-hi. Furthermore, the prominent fruit illustration and the word "Sugarless" at the top of the can highlight the product's features, while the "100% Pineapple Fruit* Infused Liquor Used" icon emphasizes our commitment to the manufacturing process.
*Percentage of infused fruit material used in the pineapple-infused liquor
- Details -
▼ Product Overview
Product Name, Capacity, Suggested Retail Price (excluding tax), Alcohol Content
-196 (Ichi-kyu-roku) Sugarless <Double Pineapple>
350ml - 159 yen - 7%
500ml - 216 yen - 7%
*Prices do not bind retailers' independent pricing decisions.
▼ Release Date: Tuesday, August 4, 2026
▼ Release Region: Nationwide (Limited Time)
▼ Category: Spirits
▼ "-196" Homepage
https://www.suntory.co.jp/rtd/196/
▽ Inquiries about this matter from customers:
Suntory Customer Center https://www.suntory.co.jp/customer/
End
FACT BOX
- Source: PR TIMES
- Category: New Product