What is the awareness level of the term 'holistic'?

According to the survey results, awareness is 12% (the combined total of 'very familiar' and 'somewhat familiar'), which is still not very high.

Is there a difference in awareness of holistic by age group?

Yes. While 36% of those in their early 40s are aware, 0% of those in their early 60s are aware, indicating a trend of higher awareness among younger generations.

What percentage of people describe their health as 'energetic'?

Less than 30% of people describe themselves as 'energetic,' while over 40% report chronic fatigue or discomfort.

What is the level of agreement with holistic thinking?

While awareness of the term 'holistic' itself is low, nearly 70% show empathy with its philosophy (such as holistic health care that considers overall harmony).

Are there any changes in awareness regarding health improvement?

There is a trend showing increased awareness that managing health involves not just hospital visits and medication but also daily lifestyle and self-care.

Survey on 'Holistic' Health Awareness Among Women in Their 40s-60s: Recognition at 12%, but 70% Sympathize with the Concept

Published May 19, 2026 7:00 PM ・ Updated Jun 14, 2026 7:42 AM ・ 3 min read ・ Source: PR TIMES

A survey by Sixth Sense Lab revealed that only 12% of women in their 40s-60s are familiar with the term 'holistic.' However, empathy for the concept is high, with a growing trend towards self-management over purely symptomatic treatment.

Sixth Sense Lab Co., Ltd. (Headquarters: Fukuoka; CEO: Nahoko Ishikawa), a Femtech company specializing in supplements based on Eastern medicine and the Five Elements theory, conducted an internet survey on the theme of 'Holistic' health. The survey involved 248 women aged 40 to 69 between February 25 and March 4, 2026.

According to the results, only 12% of respondents stated they 'know well' or 'somewhat understand' the term 'holistic.' A significant generational gap was observed: 36% of women in their early 40s recognized the term, while the figure was 0% for those in their early 60s, showing higher awareness among younger demographics.

Despite low terminology recognition, about 70% of respondents sympathized with the holistic approach when the concept was explained. Regarding their current health, fewer than 30% felt they were 'energetic,' while over 40% reported chronic fatigue or persistent malaise.

The study also found a shifting mindset regarding health improvement. Instead of relying solely on hospitals or medication, more women are realizing the importance of self-management, including lifestyle habits and mental well-being. Detailed analysis of this survey is available on the company's informational site, 'PURAVIDA.'

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Source: PR TIMES
Category: Survey

Survey on 'Holistic' Health Awareness Among Women in Their 40s-60s: Recognition at 12%, but 70% Sympathize with the Concept

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