Support for AI Contract Development with AI Survey Service 'C3-PersonaAI'

Seethree Leve Corporation (Headquarters: Minato-ku, Tokyo, Representative Director: Masaki Sorano, hereinafter 'Seethree Leve') has developed an internal AI platform 'C3-PersonaAI (Seethree Persona AI)' to improve the quality of customer understanding and hypothesis testing in AI contract development. This platform verifies business ideas and service hypotheses through parallel interviews using AI personas.

Background of 'C3-PersonaAI' Development

With the spread of generative AI, many companies are considering the development of new businesses and business improvement systems utilizing AI. On the other hand, the following challenges have arisen in the field of AI development and SaaS development.

There are business ideas, but the resolution of the target customers is low. It is not possible to judge whether the customer is really facing a challenge. There is not enough time to conduct sufficient customer interviews before development. Functional requirements are decided based solely on the assumptions of internal members. It is not clear how the reasons for introduction and concerns differ between early adopters and cautious layers. The reasons why customers postpone introduction cannot be anticipated before development.

In AI development, while the number of technically feasible things has increased, the importance of determining 'what should really be made' has further increased.

No matter how excellent the functions developed, if development is progressed without sufficiently understanding the customer's issues and introduction motives, problems such as not being used or not selling after release tend to occur.

Seethree Leve, as an AI contract development company, has developed C3-PersonaAI not to simply convert customer requests into functions, but to verify customer hypotheses multifacetedly before development and provide development support to increase the likelihood of business success.

Free verification of customer hypotheses

High accuracy and track record proven by more than 45 comparative tests

In developing C3-PersonaAI, to ensure its effectiveness and reliability, we conducted comparative verification between 'surveys conducted with actual customers' and 'more than 45 test interviews using C3-PersonaAI'.

As a result, we successfully confirmed a high accuracy where there is 'almost no difference' between the needs and concerns answered by actual customers and the response trends output by AI personas.

Try AI personas

Main 6 functions of 'C3-PersonaAI'

C3-PersonaAI is an AI platform that automatically generates up to 300 AI personas by inputting target images or hypotheses to be verified and conducts parallel interviews for each of multiple customer segments.

1. Automatic generation of AI personas

Based on information such as target customers, industry, company size, position, and issues, multiple AI personas are automatically generated. Not only the 'layer that is positive about new AI utilization' but also the 'layer that is satisfied with existing tools' and the 'skeptical layer' are simultaneously generated, allowing diverse customer reactions to be organized before development.

2. Parallel interviews with up to 300 AI personas

Conduct interviews in parallel with up to 300 AI personas. Questions are asked about the first impression of the service, points of interest, points of concern, comparison targets, price perception, and barriers to introduction. By conducting multiple rounds of in-depth questioning, deep insights including reasons and backgrounds can be obtained.

3. Analysis of reactions by customer segment

Analyze 'values that early adopters strongly react to', 'conditions that cautious layers want to confirm before introduction', and 'distrust or opposition reasons felt by skeptical layers' for each customer segment. Not only the functions to be developed but also anxieties to be resolved during sales and marketing messages can be organized.

4. Extraction of introduction motives, concerns, and opposition reasons

In new businesses, it is important to grasp 'why they do not buy'. From the responses of AI personas, reasons why customers endure with existing methods, concerns about security and operational aspects, and explanations necessary when passing internal approvals are extracted, making introduction barriers visible from the development stage.

5. Generation of theme-based and segment-based reports

Organize interview results by theme and output them as reports with executive summaries. Customer needs, introduction willingness, price perception, etc. are organized, making it easier for executives, business responsible parties, and development teams to share the same customer understanding.

6. Organization of hypothesis verification items

Based on the results of AI persona interviews, 'hypotheses to be confirmed next with actual customers' are organized. By identifying issues in advance through verification with AI personas, subsequent interviews with actual customers, PoC (proof of concept), and MVP verification can be conducted more efficiently and with higher accuracy.

Value that C3-PersonaAI aims for

C3-PersonaAI is not a tool that completes customer surveys with AI alone. Seethree Leve positions AI not as a substitute for customer understanding but as an existence that broadens hypotheses of customer understanding and improves the quality of questions.

Additionally, Representative Sorano visualizes the business strategies of famous companies and analyzes and disseminates the structure of business success (note: https://note.com/solati). These insights are also reflected in the design philosophy of C3-PersonaAI, supporting practical business design.

【【First, verify for free】Consultation on business hypothesis and needs verification using AI personas is here】

Seethree Leve provides 'free business analysis and customer hypothesis verification' utilizing internal AI platforms. Companies that want to 'try high-accuracy verification with almost no difference from actual surveys' and 'extract customers' real reactions before development' are encouraged to consult us first.

AI contract development services (free consultation window)

Collaboration with 'AI Utilization Consulting Service' and 'C3-StrategyAI'

Seethree Leve provides 'Monthly AI Consultant (AI utilization consulting service)' to accompany companies in their AI adoption on a monthly basis.

When themes such as new businesses, AI products, and business improvement systems are concretized, business plans are organized with C3-StrategyAI, customer hypotheses are verified with C3-PersonaAI. Based on this, by utilizing C3-COMPASS to develop requirements definitions and design documents, we smoothly connect from consultation to development.

Future Development (Towards General Release in Six Months)

Seethree Leve will actively utilize C3-PersonaAI in the initial stages of contract development projects and new business support, as well as in regular verification for customers after orders, to further improve the accuracy of customer understanding and hypothesis verification and standardize processes.

In the future, we will further strengthen the collaboration with internal AI platforms such as C3-StrategyAI, C3-COMPASS, and Kaizen, and strengthen the system to support everything from business design to customer hypothesis verification, requirements definition, development, and improvement proposals in an integrated manner.

Furthermore, by accumulating verification results and improvements within the company and with ordered customers, we plan to generally release this platform (C3-PersonaAI) to external companies in about six months. By evolving not only the development process but also the way of customer understanding and business verification through AI, we will continue to contribute to the growth of companies beyond the framework of contract development.

Representative Comment

Seethree Leve Corporation Representative Director Masaki Sorano

'AI development or new business