Emporio Armani Launches New Bag Line 'Emporio Armani 1981'

Emporio Armani unveils its new bag line, 'Emporio Armani 1981,' named in honor of the brand's founding year. The number 1981 embodies the origin of the brand's vision—a distinctive, instantly recognizable design language communicated to a broad audience, combining high quality, exceptional design, and functionality.

Born from an exploration of the brand's archives, this collection accompanies diverse everyday moments, from work to private life. The iconic micro-print is reinterpreted with a contemporary sensibility, expressing a modern, refined aesthetic that transcends trends.

Clean lines, versatile silhouettes, and restrained details harmonize to create a minimalist yet memorable presence.

A signature element across the entire collection is inspired by Japanese origami. Layered folds create striking expressions and rich textures, forming a subtle yet deeply dimensional visual language.

The lineup includes a hobo bag featuring understated asymmetrical folds, along with totes, handbags, and structured flap shoulder bags.

Clasps reminiscent of jewelry design and the brand's heritage add subtle accents. The color palette features timeless shades such as brown, black, taupe, and burgundy, harmonizing effortlessly with any style.

Fine-grained Italian cowhide enhances the natural beauty of leather, delivering a modern, sophisticated look and a pleasing tactile experience.

Clockwise from top left:

Hobo Bag H28*W17*D5cm ¥104,500

Tote Bag (reference color) H30*W50*D18cm ¥137,500 (includes removable zip pouch)

Mini Shoulder Bag H21*W25*D3cm ¥77,000

Mini Handbag H24*W25*D14cm ¥104,500

(All prices include tax)

Emporio Armani 1981 Special Page:

https://www.armani.com/ja-jp/emporio-armani/woman/bags/emporio-armani-1981/

[Emporio Armani]

Founded in 1981 in Milan, Italy, by designer Giorgio Armani.

The brand values comfort and free-spirited creativity, offering urban, sophisticated styles. 'Emporio' means 'a large marketplace where everything is available' in Italian, and true to its name, Emporio Armani offers a wide range of products, including men's and women's apparel, accessories, watches, fragrances, underwear, and sportswear.

Contact: Giorgio Armani Japan

03-6274-7070