Mio Imada Appointed as Acuvue® Brand Ambassador!

Johnson & Johnson* has appointed actress Mio Imada as the brand ambassador for its disposable contact lens brand "Acuvue®." The first TV commercial featuring Mio Imada, "Digital Life" for "1-Day Acuvue® Oasys® MAX," will begin airing nationwide today, May 11th.

"Love Your Eyes. Eyes Love You." — Mio Imada, who embodies the "Acuvue®" brand, is an actress who constantly takes on new challenges and is supported by a wide range of generations for her solid acting skills and bright, approachable personality. Her earnest and sincere attitude resonates with "Acuvue®"'s brand philosophy of loving people's eyes, prioritizing eye health, and diligently continuing product development, leading to her appointment. Together with Ms. Imada, we will promote the importance of supporting eye health and improving people's Quality of Vision.

TV Commercial Overview

This commercial focuses on the modern lifestyle where prolonged use of digital devices such as smartphones and computers has become commonplace, and eye fatigue is one of society's health problems. It centers on "1-Day Acuvue® Oasys® MAX," which aims for "eyes that don't get tired all day long." In the commercial, Ms. Imada, who wanders into a mysterious space symbolizing modern digital society, encounters "1-Day Acuvue® Oasys® MAX," which is enveloped in moisture, aiming for comfortable wear and clear vision. Moving into a world of clear skies and seas, the product, which fits digital life, is expressed with the message "Love Your Eyes. Eyes Love You." It conveys a brand image that accompanies daily life with digital technology.

Mio Imada Interview

――― What points would you like people to pay attention to in this commercial, "Digital Life" for "1-Day Acuvue® Oasys® MAX"?

I filmed surrounded by a lot of digital elements, but I think the point where it finally changes into this blue, fresh world is a very interesting part of the commercial.

――― After finishing the shoot, were there any memorable scenes or moments?

I filmed inside various digital environments this time, and among them, the scene where I was enveloped in light was incredibly beautiful.

――― Please tell us what you look for in contact lenses.

Moisture. Overwhelmingly.

――― When do you feel your eyes are tired? Please tell us about your daily eye care methods.

It's not just for work, but I really can't do anything without contact lenses; they help me a lot. Since I use them every day, if I feel my eyes are a little tired, I close my eyes or press pressure points. I do these kinds of self-care for my eyes.

――― Speaking of "seeing," was there anything you've "seen" recently that left an impression on you?

Recently, when I went to Paris, I was able to see cherry blossoms, and that made me very happy. They were just starting to bloom, but the ones I saw were smaller than Japan's Somei Yoshino, and the pink was very vivid and beautiful.

TV Commercial Overview / Storyboard

Release Date: May 11th

Title: 1-Day Acuvue® Oasys® MAX "Digital Life" (15 seconds, 30 seconds)

Full CM (15 seconds): https://youtu.be/CB6LpexGA6E

Full CM (30 seconds): https://youtu.be/sjGys-93XvQ

TV CM Making-of Video: https://youtu.be/D5lQnwG6-BY

Acuvue® Digital Life Campaign Site: https://www.acuvue.com/ja-jp/eye-health/digital-eye-strain/

Reasons why Acuvue® is chosen: https://www.acuvue.com/ja-jp/considering-contacts/why-acuvue/

Storyboard (30 seconds)

<Mio Imada Profile>

Born March 5, 1997, from Fukuoka Prefecture.

Gained attention for her appearance in the drama "Hana Nochi Hare ~Hanao Next Season~." In 2022, she received the Newcomer of the Year award at the 45th Japan Academy Film Prize for the movie "Tokyo Revengers." In 2025, she will star as the heroine in the NHK morning drama "Anpan." She also serves as the World Athletics Ambassador for "Tokyo 2025 World Athletics" and host for the "76th NHK Kohaku Uta Gassen." In 2026, the Japan-Korea co-produced drama "Merry Berry Love" (tentative title) will be broadcast on NTV and distributed worldwide on Disney+.

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