Mio Imada Appointed as Brand Ambassador for Acuvue®!

Johnson & Johnson* has appointed actress Mio Imada as the brand ambassador for its disposable contact lens brand, Acuvue®. Additionally, the first TV commercial featuring Mio Imada, "Digital Life" for "1-DAY ACUVUE® OASYS® MAX," will begin airing nationwide today, May 11th.

"Love your eyes. Eyes love you back." — Mio Imada, who embodies the Acuvue® brand, is an actress who constantly takes on new challenges and is supported by a wide range of generations for her reliable acting skills and bright, approachable personality. Her earnest and sincere attitude resonates with Acuvue®'s brand stance of loving people's eyes, prioritizing eye health, and diligently continuing product development, leading to her appointment. Together with Ms. Imada, we will promote the importance of eye health and improving people's Quality of Vision.

TV Commercial Overview

This commercial focuses on modern lifestyles where prolonged use of digital devices such as smartphones and computers has become commonplace, and eye strain is one of society's health issues. It centers on "1-DAY ACUVUE® OASYS® MAX," which aims for "eyes that feel fresh all day." In the commercial, Ms. Imada, who wanders into a mysterious space symbolizing modern digital society, encounters "1-DAY ACUVUE® OASYS® MAX," which is enveloped in moisture, aiming for comfortable wear and clear vision. Moving into a world of clear skies and seas, the product, which fits digital life, is expressed with the message "Love your eyes. Eyes love you back." It conveys a brand image that accompanies daily life with digital technology.

Interview with Mio Imada

――― What points would you like people to pay attention to in this commercial, "Digital Life" for "1-DAY ACUVUE® OASYS® MAX"?

I filmed surrounded by a lot of digital elements, but the point where it finally transforms into this blue, fresh world is what I think makes it a very interesting commercial.

――― After finishing the shoot, were there any scenes or moments that left an impression on you?

This time, I filmed inside various digital settings, and the scene where I was enveloped in light was incredibly beautiful.

――― If there's anything you look for in contact lenses, please tell us.

Moisture. Overwhelmingly.

――― When do you feel your eyes are tired? Please tell us about your daily "eye care methods."

It's not just for work, but I really can't do anything without contact lenses, or rather, contact lenses help me a lot. Since I use them every day, if I feel my eyes getting a little tired, I close my eyes, or press pressure points, doing eye care that I can do myself.

――― Speaking of "seeing," was there anything you "saw" recently that left an impression on you?

Recently, when I went to Paris, I was able to see cherry blossoms, and that made me very happy. They were just starting to bloom, but the ones I saw were smaller than Japan's Somei Yoshino, with a vibrant pink color, and they were very beautiful.

TV Commercial Overview / Storyboard

Release Date: May 11th

Title: 1-DAY ACUVUE® OASYS® MAX "Digital Life" (15 seconds, 30 seconds)

Full CM (15 seconds): https://youtu.be/CB6LpexGA6E

Full CM (30 seconds): https://youtu.be/sjGys-93XvQ

TV CM Making-of Video: https://youtu.be/D5lQnwG6-BY

Acuvue® Digital Life Campaign Site: https://www.acuvue.com/ja-jp/eye-health/digital-eye-strain/

Reasons why Acuvue® is chosen: https://www.acuvue.com/ja-jp/considering-contacts/why-acuvue/

Storyboard (30 seconds)

<Mio Imada Profile>

Born March 5, 1997, from Fukuoka Prefecture.

She gained attention for her appearance in the drama "Hana Nochi Hare ~Hanadan Next Season~". In 2022, she received the Newcomer of the Year award at the 45th Japan Academy Film Prize for the movie "Tokyo Revengers". In 2025, she will star as the heroine in the NHK morning drama "Anpan". She also serves as the World Athletics Ambassador for "Tokyo 2025 World Athletics" and hosted the "76th NHK Kohaku Uta Gassen". In 2026, the Japan-Korea co-production drama "Merry Berry Love" (tentative title) will be broadcast on Nippon TV and distributed worldwide on Disney+.