From Himeji: Traditional Beauty for Global Travelers. 'CLoVER Journeys Japan' Launches Luxury Bespoke Travel Service

The CLoVER division of GPM Corporation (Headquarters: 731-1 Chiyoda-cho, Himeji, Hyogo; President: Katsunori Arikawa; Executive Officer/Division Manager: Shusuke Isoda) launched 'CLoVER Journeys Japan' in May 2026. This bespoke travel service (Travel Agency License: Hyogo Prefecture Governor Registered Travel Agency No. 2-904; Person in Charge: Shinji Kawanaka) targets affluent and inbound travelers, blending traditional beauty, local culture, and high-quality mobility.

CLoVER Journeys Japan is not a conventional service that simply arranges accommodation and transport. Centered in the Himeji-Harima area, home to the World Heritage Himeji Castle, it seamlessly connects GPM’s heritage house renovation/real estate utilization projects, regional cultural and historical resources, and the city-based chauffeur service 'CLoVER Hire.' It is a new form of destination management service that produces 'journeys of a lifetime' designed exclusively for each client.

We provide luxury journeys that include stays in carefully selected heritage houses, special dining experiences using local ingredients, exclusive activities interacting with traditional artisans, and premium mobility via city-based chauffeur services from the start to the end of the trip.

CLoVER Division is dedicated to rediscovering the charm of the Harima area and connecting it to a valuable future. Its core business areas include 'Real Estate Utilization and Heritage House Renovation,' 'City-based Chauffeur Service,' and the newly launched 'Regional Tourism.' The name 'CLoVER' embodies the sentiment: 'Create Local Value & Enhance Regeneration.'

CLoVER Journeys Japan aims for more than just visiting tourist spots. We provide experiences that touch upon the history, architecture, food, culture, craftsmanship, nature, and daily life of the region, leaving a lasting impression. Recently, the needs of affluent travelers have shifted from simple 'consumption' to 'authentic experiences.' CLoVER Journeys Japan bridges these scattered attractions into a single narrative, fostering new foot traffic and economic circulation in the region.

Every traveler’s purpose is unique. CLoVER Journeys Japan carefully designs one-of-a-kind itineraries tailored to each guest, offering deep and quiet luxury experiences utilizing carefully curated heritage accommodations and local resources.