[Event Report] Skylight Consulting and Nielsen Sports Japan Co-Host Webinar on Strategic Investment in Women's Football Market

Skylight Consulting Inc. (Minato-ku, Tokyo, Representative Director: Toshiki Habutsu, hereinafter Skylight) and Nielsen Sports Japan Inc. (Minato-ku, Tokyo, Representative Director: Yuji Matsunaga) jointly held a webinar on Thursday, April 23, 2026, titled "Why Invest Heavily in Women's Football Now? ~An Invitation to an 800 Million Market~".

The fan base for women's football is projected to grow to an "800 million scale" by 2030, and corporate support is shifting from "social contribution (CSR)" to "strategic business investment." This event was held as a forum to unravel the possibilities of new sponsorships in the Japanese market, based on data and international case studies, for corporate marketing and public relations personnel and sports business professionals.

Webinar Overview and Highlights

Why Invest Heavily in Women's Football Now? ~An Invitation to an 800 Million Market~ Date and Time: Thursday, April 23, 2026, 15:00 - 16:00 Co-hosted by: Skylight Consulting Inc. / Nielsen Sports Japan Inc.

Session 1: The Forefront of the Global and Japanese Women's Sports Market

Speaker: Yuji Matsunaga, Representative Director, Nielsen Sports Japan

An explanation was provided on the unique characteristics of women's sports fans and their high purchasing power, using the latest data.

Based on a report jointly announced by Nielsen Sports and PepsiCo in 2025, it was predicted that the women's football market would expand to a scale of 800 million people by 2030. The fact that the value of sponsorships has sharply increased by 152% compared to 2019 was highlighted, explaining that it is an extremely strategic investment opportunity for brands. Details, including the content explained in this webinar, can also be found in Mr. Matsunaga's latest report.

Session 2: Developing and Executing Sponsorship Strategies

Speaker: Hiroshi Kurihara, Representative, Skylight Consulting Europe

Management methods for gaining 'first-mover advantage' in the Japanese market were introduced, incorporating innovative collaboration examples from top global brands.

Overseas sponsorship cases unique to women's football, such as finance, beauty, and femcare, were discussed, and the importance of identifying issues, setting KPIs, and managing the PDCA cycle was explained.

During the Q&A session, questions were raised about the characteristics of sponsorships in leagues and clubs, indicating a high level of interest in the rapidly growing global women's football market.

Skylight Consulting Inc. Head Office: Akasaka Tameike Tower, 2-17-7 Akasaka, Minato-ku, Tokyo 107-0052 Established: March 10, 2000 Representative: Toshiki Habutsu For more details, please visit our website (https://www.skylight.co.jp/).

About SKYLIGHT Women’s Sports Advisory

Skylight leverages its accumulated knowledge over many years and its global network, including its European base Skylight Consulting Europe, to develop consulting and investment advisory services specialized in the women's sports business.

Information on services provided and past achievements can be found here.

Inquiries regarding this matter

Skylight Consulting Inc. SKYLIGHT Sports SKYLIGHT Women's Sports Advisory E-mail: [email protected]

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