Spotify Releases 'The Sound-On Era,' a Comprehensive Report on the Present and Future of Audio Media

Spotify, the audio streaming service with over 761 million users globally, has released 'The Sound-On Era,' a comprehensive report analyzing the present and future of audio media. The report is based on surveys of 5,000 consumers across the US, UK, Germany, Mexico, and Japan, along with 105 advertisers and 30 industry experts. Driven by AI and streaming technology, audio has evolved beyond 'background media' to become a core modern medium that connects emotional engagement with purchasing behavior. The survey found that 91% of consumers have interrupted other online activities for audio streaming, and 61% remember audio content well. Furthermore, the introduction of AI DJ features has fueled demand for interactive, voice-command-driven experiences.