aimerfeel, a lingerie brand operated by Sockkobe Co., Ltd. (Kobe, Hyogo; President: Kinya Hinomoto), is launching its “UV Series” featuring UV-protection functionality for the upcoming season. With unseasonably hot weather starting as early as May, consumer awareness regarding UV protection is rising. Born from customer feedback—such as 'I want thorough UV protection, but I don't want to be hot' and 'I want to be protected in a cute and comfortable way'—the aimerfeel UV series combines UV-cut functionality, moisture-wicking properties, and lightweight comfort with designs suitable for everyday use.

This series is versatile for home time, going out, and one-mile wear.

In addition to travel and outdoor scenes, the series is designed with mobility and comfort in mind to be easily incorporated into daily life, such as child care school runs or park visits.

All items in the aimerfeel UV series use fabric with over a 92% UV cut rate. Because the material itself possesses UV protection, the effect is designed to remain effective even after repeated washing.

Additionally, the use of moisture-wicking functionality and lightweight, breathable mesh material ensures comfort during sweaty seasons. The designs are crafted to look natural for daily wear—avoiding the 'typical UV-protection gear' look—and are styled as lightweight summer items that look great on social media.

Item 1: UV-Cut Mesh Full-Zip Hoodie Long-Sleeve Set Comfortable daily UV protection. A long-sleeve hoodie and long pants set made of mesh material with UV-cut and moisture-wicking features. Product Name: UV-Cut Mesh Full-Zip Hoodie Long-Sleeve Set Item Number: 1832279 Sizes: M, L Colors: BL (Black), CG (Gray) Price: 6,160 JPY

Item 2: UV-Cut Mesh Short-Sleeve Set Light and comfortable functional one-mile wear perfect for summer. Equipped with moisture-wicking and UV-cut functions, this is a reliable piece for everything from home time to quick outings. Product Name: UV-Cut Mesh Short-Sleeve Set Item Number: 1851377 Sizes: M, L Colors: SL (Greige), BL (Black), BG (Blue Green) Price: 4,950 JPY

Item 3: UV-Cut Mesh Arm Covers Arm covers with a loose silhouette that can be worn casually. Featuring thumb holes to fully cover the back of the hands, these arm covers balance sun protection with mobility, suitable for daily use or light exercise. Product Name: UV-Cut Mesh Arm Covers Size: Free Colors: SL (Greige), BL (Black), BG (Blue Green) Price: 1,100 JPY

About “aimerfeel” A lingerie brand for women who are fashion-conscious and trend-sensitive, wanting everything from “cool” to “cute.” We offer high-quality, functional bras and shorts in a wide range of sizes at affordable prices, supported by women of all ages. aimerfeel has 183 stores (as of February 2026: 141 in Japan, 41 in South Korea, and 1 in Taiwan) and operates EC sites across Asia.

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  • Source: PR TIMES
  • Category: New Product