Sony PCL x RED Launch Spatial Experience Label "REP" to "Re-present" Japanese Expressive Culture as Spatial Experiences and Design the Future of Senses.

Sony PCL Inc.

RED Inc.

Tokyo, Japan – Sony PCL Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takahisa Mizuno, hereinafter "Sony PCL") and RED Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Shota Yamamoto, hereinafter "RED") are jointly launching a spatial experience label called "REP (Re-presence)."

"REP" is a spatial experience label that fuses the strengths of Sony PCL and RED in expressiveness and cutting-edge technology to achieve "Re-presence" of Japan's diverse expressive cultures (IPs), such as art, manga, anime, and games, rather than simply preserving or reproducing them.

By overlaying expressiveness and cutting-edge technology, including Sony's technology, onto physical spaces, "REP" constructs Japan's imagination, design, and worldview as "experiences that can only be had here." It will be continuously developed as an experiential exhibition and entertainment business model, delivering the appeal of Japanese IPs both domestically and internationally.

As its first initiative, "REP" will unveil "Drawin*" (Beta version), a spatial experience manga library that brings famous manga scenes to life in response to visitor movements, at the festival venue of "Esports World Cup 2026" held in Paris, France, from July 6 to August 23, 2026.

* "Drawin" is a spatial experience work by "REP" that interactively brings famous manga scenes to life as a spatial experience manga library.

Using touch sensors on the walls, visitors can experience the production by touching and combining manga panels floating in the space.

Through "REP," Sony PCL and RED will continue to develop spatial experience content based on Japan's diverse expressive cultures for domestic and international audiences, including in location-based entertainment (LBE).

[Esports World Cup 2026]

The Esports World Cup (EWC) is the premier annual esports event, celebrating exceptional competitive skill and esports fandom on a global scale. The tournament features a unique cross-game format where the world's top esports clubs clash for the largest prize pool in esports history.

Taking place in Paris, France, in the summer of 2026, the EWC will bring together the gaming and esports communities once again to crown the next "Esports World Cup Club Champion."

- Dates: July 6 - August 23, 2026

- Venue: Paris Expo Porte de Versailles

- Official Website: https://esportsworldcup.com/en

[About Sony PCL]

Sony PCL realizes the spatial experience of IPs' worlds by combining its unique creations with diverse cutting-edge technologies, including Sony's technology, from concept development to planning, production, and direction.

As a creative house within the Sony Group, it handles everything from video content production, spatial design and construction, event planning and operation, virtual production, pre-production, and post-production.

https://www.sonypcl.jp

[About RED]

Leveraging its high-level video technology and expressiveness, RED has undertaken numerous video productions for large-scale events and spatial presentations both domestically and internationally. By internalizing everything from planning and creative to production and final delivery, it continues to deliver innovative video experiences fused with cutting-edge technology to the world.

https://www.red-asia.com/

[REP Official Website]

https://rep-tokyo.sonypcl.jp/