Sony Life and Sapporo City Co-Host Marriage Support Event Utilizing Life Planning

Sony Life Insurance Co., Ltd. (President and CEO: Hiroyuki Tsubota, hereinafter "the company") and Sapporo City, Hokkaido (Mayor: Katsuhiro Akimoto, hereinafter "Sapporo City") co-hosted a marriage support event on Sunday, March 29, 2026.

The event was organized by Sapporo City's "Sapporo Marriage Support Center," with the company supporting operations through the provision of programs utilizing life planning concepts.

On the day, participants engaged in concrete discussions about post-marriage life events such as "work style," "children," "housing," and "lifestyle," creating opportunities to meet potential partners with aligned values.

Purpose of the Marriage Support Initiative with Sapporo City This event was conducted as part of the company's sustainability initiatives, aiming to apply life planning concepts to local communities and contribute to enhanced public services.

Event Program

Participants used life planning worksheets to visualize their future plans and values after marriage, promoting mutual matching. Certified life planners joined each group as facilitators to support discussions, ensuring a natural and smooth conversational flow.

Life Planning Worksheet

Outcomes and Participant Satisfaction

Among 23 participants—potentially forming up to 11 pairs—five couples successfully matched.

Post-event surveys showed that 95.7% of respondents answered "very good" or "good."

Participants commented: "I was able to reflect on my own life plan," "It was valuable to hear the other person's values," and "Having facilitators helped keep the conversation going naturally."

Event Overview

Life & Love Matching: Let’s Talk About Your Future? A Marriage Support Event

・Date: Sunday, March 29, 2026, 15:30–18:00

・Venue: Audiovisual Conference Room, Sapporo City Central Citizens' Hall

・Organizer: Sapporo City (Sapporo Marriage Support Center)

・Cooperation: Sony Life Insurance Co., Ltd.

The company will continue to promote initiatives that apply life planning concepts to address regional challenges and enhance community services.

End