Sony Life Receives #1 Ranking for Second Consecutive Year in NTT Docomo Business X NPS® Benchmark Survey 2026, Life Insurance Category

Sony Life Insurance Co., Ltd. (President and CEO: Hiroyuki Tsubota, hereinafter "the company") is pleased to announce that it has been ranked first for the second consecutive year in the 'Life Insurance' category of the 'NTT Docomo Business X NPS® Benchmark Survey 2026' conducted by NTT Docomo Business X Co., Ltd. (President and CEO: Shuji Inaba, hereinafter "NTT Docomo Business X").

NPS® (Net Promoter Score®) is a metric used to measure customer loyalty—defined as trust in and affection for a product or service—based on responses to the question: "How likely are you to recommend this product or service to a friend or colleague?" This indicator is widely used to assess customer sentiment from a different perspective than traditional customer satisfaction metrics.

Ranked #1 in the NTT Docomo Business X NPS® Benchmark Survey 2026, Life Insurance Category

The 'Life Insurance' category evaluates 20 key factors that contribute to overall customer loyalty in the life insurance industry, including corporate and brand image, as well as the appeal of insurance products. Sony Life received high scores in areas such as "quality of agent service," "depth of agent knowledge," and "comprehensive post-contract follow-up support."

(Survey Overview) NTT Docomo Business X NPS® Benchmark Survey 2026, Life Insurance Category ■ Target Respondents: Internet research panelists who are life insurance policyholders

Survey Method: Private online questionnaire conducted by NTT Com Research

Survey Period: April 23 (Thu), 2026 – April 28 (Tue), 2026

Valid Responses: 5,895 respondents

Respondent Profile:

[Gender] Male: 55.9%, Female: 44.1%

[Age Groups] Under 20s: 8.9%, 30s: 11.9%, 40s: 18.6%, 50s: 24.3%, 60s and above: 36.3%

Survey Results URL: https://www.nttcoms.com/news/2026060301/

※Net Promoter® and NPS® are registered trademarks of Bain & Company, Fred Reichheld, and Satmetrix Systems (now NICE Systems, Inc.).

Moving forward, the company will continue to work toward realizing its vision of "protecting our customers’ fulfilling lives," building trust as a lifelong partner and expanding the value it delivers to customers.